What the executives and directors of Deckers Brands actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Stefano Caroti President & CEO | CEO | 321.9K | — | — |
| Powers David | Director | 184K | — | — |
| Fasching Steven J. Chief Financial Officer | CFO | 144.7K | — | — |
| Spangenberg Anne President, Fashion Lifestyle | Officer | 73K | — | $471K |
| Garcia Thomas Chief Administrative Officer | Officer | 73K | — | — |
| Chan Nelson | Director | 63.3K | — | — |
| Stewart Bonita C. | Director | 43.1K | — | — |
| Ellerker Marco President, Global Marketplace | Officer | 40.3K | — | — |
| Spring-Green Robin President, Hoka | Officer | 40.3K | — | $39K |
| DEVINE MICHAEL F III | Director | 38.3K | — | — |
| Ogbechie Angela Chief Supply Chain Officer | Officer | 31.4K | — | $119K |
| Shanahan Lauri M | Director | 25.8K | — | $538K |
| Luis Victor | Director | 19.1K | — | — |
| Davis Cindy L | Director | 15K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-02-13 | Shanahan Lauri M (Director) | Discretionary sale | 4,682 | $114.84 | $538K |
| 2026-02-13 | Spangenberg Anne (Officer) | Discretionary sale | 4,063 | $116.02 | $471K |
| 2026-02-13 | Spring-Green Robin (Officer) | Discretionary sale | 347 | $113.78 | $39K |
| 2025-10-31 | Ogbechie Angela (Officer) | Planned sale (10b5-1) | 504 | $81.00 | $41K |
| 2025-10-31 | Ogbechie Angela (Officer) | Planned sale (10b5-1) | 956 | $81.68 | $78K |
| 2025-09-08 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 56 | $118.96 | $7K |
| 2025-09-08 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 76 | $116.91 | $9K |
| 2025-09-08 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 168 | $118.20 | $20K |
| 2025-06-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 24 | $109.72 | $3K |
| 2025-06-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 276 | $109.02 | $30K |
| 2025-06-06 | Davis Cindy L (Director) | Open-market buy | 1,825 | $109.76 | $200K |
| 2025-06-02 | Ogbechie Angela (Officer) | Planned sale (10b5-1) | 108 | $104.38 | $11K |
| 2025-06-02 | Ogbechie Angela (Officer) | Planned sale (10b5-1) | 234 | $103.63 | $24K |
| 2025-06-02 | Ogbechie Angela (Officer) | Planned sale (10b5-1) | 940 | $104.57 | $98K |
| 2025-06-02 | Ogbechie Angela (Officer) | Planned sale (10b5-1) | 4,962 | $103.76 | $515K |
| 2025-03-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 15 | $136.98 | $2K |
| 2025-03-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 39 | $132.23 | $5K |
| 2025-03-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 45 | $135.03 | $6K |
| 2025-03-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 71 | $136.14 | $10K |
| 2025-03-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 130 | $133.77 | $17K |
| 2025-02-28 | Powers David (Director) | Discretionary sale | 4,824 | $138.50 | $668K |
| 2025-02-28 | Powers David (Director) | Discretionary sale | 5,400 | $137.66 | $743K |
| 2025-02-28 | Powers David (Director) | Discretionary sale | 14.8K | $139.38 | $2.1M |
| 2024-12-11 | Stefano Caroti (CEO) | Planned sale (10b5-1) | 14.3K | $208.34 | $3M |
| 2024-12-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 58 | $201.83 | $12K |
| 2024-12-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 88 | $199.99 | $18K |
| 2024-12-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 154 | $200.87 | $31K |
| 2024-11-22 | Powers David (Director) | Discretionary sale | 1,209 | $192.61 | $233K |
| 2024-11-22 | Powers David (Director) | Discretionary sale | 15.3K | $192.05 | $2.9M |
| 2024-11-22 | Powers David (Director) | Discretionary sale | 15.5K | $191.05 | $3M |
| 2024-11-22 | Stewart Bonita C. (Director) | Planned sale (10b5-1) | 4,500 | $186.43 | $839K |
| 2024-11-22 | Spangenberg Anne (Officer) | Planned sale (10b5-1) | 3,882 | $186.43 | $724K |
| 2024-11-20 | Ellerker Marco (Officer) | Discretionary sale | 5,667 | $175.20 | $993K |
| 2024-11-19 | Stefano Caroti (CEO) | Discretionary sale | 15K | $175.73 | $2.6M |
| 2024-11-19 | Garcia Thomas (Officer) | Discretionary sale | 18K | $175.28 | $3.2M |
| 2024-11-08 | Stewart Bonita C. (Director) | Planned sale (10b5-1) | 9,000 | $175.42 | $1.6M |
| 2024-11-08 | Fasching Steven J. (CFO) | Planned sale (10b5-1) | 8,802 | $175.00 | $1.5M |
| 2024-10-31 | Ogbechie Angela (Officer) | Planned sale (10b5-1) | 1,278 | $163.24 | $209K |
| 2024-10-04 | Fasching Steven J. (CFO) | Planned sale (10b5-1) | 9,198 | $166.67 | $1.5M |
| 2024-09-06 | Ibrahim Maha Saleh (Director) | Planned sale (10b5-1) | 50 | $865.06 | $43K |
| 2024-09-06 | Powers David (Director) | Discretionary sale | 3,912 | $863.08 | $3.4M |
| 2024-06-06 | Powers David (CEO) | Discretionary sale | 11K | $1086.50 | $11.9M |
| 2024-06-06 | Stefano Caroti (Officer) | Planned sale (10b5-1) | 5,000 | $1079.74 | $5.4M |
| 2024-05-31 | Ogbechie Angela (Officer) | Planned sale (10b5-1) | 153 | $1077.93 | $165K |
| 2024-05-30 | Ibrahim Maha Saleh (Director) | Discretionary sale | 200 | $1083.73 | $217K |
| 2024-05-29 | DEVINE MICHAEL F III (Director) | Discretionary sale | 2,000 | $1077.00 | $2.2M |
| 2024-05-29 | Garcia Thomas (Officer) | Discretionary sale | 4,000 | $1074.86 | $4.3M |
| 2024-04-15 | Powers David (CEO) | Planned sale (10b5-1) | 5,993 | $824.11 | $4.9M |
| 2024-03-15 | Powers David (CEO) | Planned sale (10b5-1) | 5,993 | $922.85 | $5.5M |
| 2024-02-22 | Stewart Bonita C. (Director) | Discretionary sale | 3,500 | $871.11 | $3M |
| 2024-02-15 | Powers David (CEO) | Planned sale (10b5-1) | 5,993 | $862.53 | $5.2M |
| 2024-02-09 | Fasching Steven J. (CFO) | Planned sale (10b5-1) | 5,000 | $844.40 | $4.2M |
| 2024-02-09 | Ogbechie Angela (Officer) | Planned sale (10b5-1) | 313 | $844.13 | $264K |
| 2024-02-06 | Shanahan Lauri M (Director) | Discretionary sale | 3,672 | $832.22 | $3.1M |
| 2024-02-06 | Davis Cindy L (Director) | Discretionary sale | 1,579 | $833.85 | $1.3M |
| 2024-02-06 | Stewart Bonita C. (Director) | Discretionary sale | 500 | $831.42 | $416K |
| 2024-01-16 | Powers David (CEO) | Planned sale (10b5-1) | 18K | $716.52 | $12.9M |
| 2023-12-06 | Stefano Caroti (Officer) | Planned sale (10b5-1) | 14.7K | $687.46 | $10.1M |
| 2023-10-31 | DEVINE MICHAEL F III (Director) | Discretionary sale | 4,000 | $587.00 | $2.3M |
| 2023-10-27 | Garcia Thomas (Officer) | Planned sale (10b5-1) | 7,192 | $562.50 | $4M |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.