Deckers Brands insider activity
What the executives and directors of Deckers Brands actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$1.2M
net open-market flow, 12 m
0 open-market buys, 12 m
10.2%
of sale value on 10b5-1 plans, 12 m
472 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling. The share count changed 6-for-1 on Sep 17, 2024, so prices and share counts reported before then are restated to today's basis here; otherwise the tape would show a step the shares never took.
The 180 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 1, 2026 | Chan Nelson | 535 |
| Sep 1, 2026 | Burwick David A | 535 |
| Sep 1, 2026 | Ibrahim Maha Saleh | 816 |
| Sep 1, 2026 | Shanahan Lauri M | 535 |
| Sep 1, 2026 | Figuereo Juan R | 535 |
| Sep 1, 2026 | Grismer Patrick J | 535 |
| Sep 1, 2026 | Luis Victor | 914 |
| Sep 1, 2026 | Davis Cindy L | 535 |
| Sep 1, 2026 | Stewart Bonita C. | 535 |
| Aug 17, 2026 | Stefano Caroti | 148K |
| Aug 17, 2026 | Fasching Steven J. | 40K |
| Aug 17, 2026 | Garcia Thomas | 26K |
| Aug 17, 2026 | Ogbechie Angela | 22K |
| Aug 17, 2026 | Spangenberg Anne | 35K |
| Aug 17, 2026 | Spring-Green Robin | 29K |
| Aug 17, 2026 | Ellerker Marco | 22K |
| Aug 15, 2026 | Stefano Caroti | 8,628 |
| Aug 15, 2026 | Fasching Steven J. | 3,874 |
| Aug 15, 2026 | Garcia Thomas | 2,360 |
| Aug 15, 2026 | Ogbechie Angela | 1,623 |
| Aug 15, 2026 | Spangenberg Anne | 3,181 |
| Aug 15, 2026 | Spring-Green Robin | 1,450 |
| Aug 15, 2026 | Ellerker Marco | 1,231 |
| Jun 1, 2026 | Chan Nelson | 448 |
| Jun 1, 2026 | Burwick David A | 448 |
| Jun 1, 2026 | Ibrahim Maha Saleh | 683 |
| Jun 1, 2026 | Shanahan Lauri M | 448 |
| Jun 1, 2026 | Figuereo Juan R | 448 |
| Jun 1, 2026 | Grismer Patrick J | 448 |
| Jun 1, 2026 | Luis Victor | 766 |
| Jun 1, 2026 | Davis Cindy L | 448 |
| Jun 1, 2026 | Stewart Bonita C. | 448 |
| May 20, 2026 | Stefano Caroti | 11K |
| May 20, 2026 | Fasching Steven J. | 22K |
| May 20, 2026 | Garcia Thomas | 4,581 |
| May 20, 2026 | Ogbechie Angela | 2,634 |
| May 20, 2026 | Spangenberg Anne | 7,623 |
| May 20, 2026 | Spring-Green Robin | 1,959 |
| May 20, 2026 | Ellerker Marco | 1,508 |
| Mar 13, 2026 | Spring-Green Robin | 276 |
| Mar 2, 2026 | Chan Nelson | 359 |
| Mar 2, 2026 | Burwick David A | 359 |
| Mar 2, 2026 | Ibrahim Maha Saleh | 570 |
| Mar 2, 2026 | Shanahan Lauri M | 359 |
| Mar 2, 2026 | Figuereo Juan R | 359 |
| Mar 2, 2026 | Grismer Patrick J | 359 |
| Mar 2, 2026 | Luis Victor | 644 |
| Mar 2, 2026 | Davis Cindy L | 359 |
| Mar 2, 2026 | Stewart Bonita C. | 359 |
| Feb 6, 2026 | Fasching Steven J. | 1,079 |
| Dec 15, 2025 | Ellerker Marco | 439 |
| Nov 18, 2025 | Chan Nelson | 518 |
| Nov 18, 2025 | Burwick David A | 518 |
| Nov 18, 2025 | Ibrahim Maha Saleh | 822 |
| Nov 18, 2025 | Shanahan Lauri M | 518 |
| Nov 18, 2025 | Figuereo Juan R | 518 |
| Nov 18, 2025 | Grismer Patrick J | 691 |
| Nov 18, 2025 | Luis Victor | 518 |
| Nov 18, 2025 | Davis Cindy L | 518 |
| Nov 18, 2025 | Stewart Bonita C. | 518 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price. The share count changed 6-for-1 on Sep 17, 2024, so share counts reported before then are restated to today's basis here.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 339K |
| Withheld for tax | 75K |
| Planned sales (10b5-1) | 1,460 |
| Discretionary sales | 9,092 |
| Kept | 254K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades. The share count changed 6-for-1 on Sep 17, 2024, so share counts reported before then are restated to today's basis here.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Stefano Caroti | 224K | 461K | 206 |
| Powers David | 580K | 152K | 26.2 |
| Fasching Steven J. | 162K | 181K | 111.6 |
| Garcia Thomas | 85K | 97K | 113.9 |
Who holds what
the 14 largest holdings of 18| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Stefano Caroti President & CEO Last trade Dec 11, 2024 | CEO | 351K | – | – | Dec 11, 2024 | |
| Powers David Last trade Feb 28, 2025 | Director | 184K | – | – | Feb 28, 2025 | |
| Fasching Steven J. Chief Financial Officer Last trade Nov 8, 2024 | CFO | 151K | – | – | Nov 8, 2024 | |
| Spangenberg Anne President, Fashion Lifestyle Last trade Feb 13, 2026 | Officer | 79K | – | $471K | net selling over the year: 0 months buying, 1 month selling | Feb 13, 2026 |
| Garcia Thomas Chief Administrative Officer Last trade Nov 19, 2024 | Officer | 77K | – | – | Nov 19, 2024 | |
| Chan Nelson | Director | 64K | – | – | – | |
| Spring-Green Robin President, Hoka Last trade Feb 13, 2026 | Officer | 46K | – | $39K | net selling over the year: 0 months buying, 1 month selling | Feb 13, 2026 |
| Ellerker Marco President, Global Marketplace Last trade Nov 20, 2024 | Officer | 45K | – | – | Nov 20, 2024 | |
| Stewart Bonita C. Last trade Nov 22, 2024 | Director | 44K | – | – | Nov 22, 2024 | |
| DEVINE MICHAEL F III Last trade May 29, 2024 | Director | 38K | – | – | May 29, 2024 | |
| Ogbechie Angela Chief Supply Chain Officer Last trade Oct 31, 2025 | Officer | 35K | – | $119K | net selling over the year: 0 months buying, 1 month selling | Oct 31, 2025 |
| Shanahan Lauri M Last trade Feb 13, 2026 | Director | 26K | – | $538K | net selling over the year: 0 months buying, 1 month selling | Feb 13, 2026 |
| Luis Victor | Director | 20K | – | – | – | |
| Davis Cindy L Last trade Jun 6, 2025 | Director | 16K | – | – | Jun 6, 2025 |
Open-market trade log
the 60 most recent of 440| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Feb 13, 2026 | Shanahan Lauri M (Director) 4,682 shares $114.84 +0.0% since trade filed Feb 17, 2026 | Discretionary sale | 4,682 | $114.84 | $538K | +0.0% | Feb 17, 2026 |
| Feb 13, 2026 | Spangenberg Anne (Officer) 4,063 shares $116.02 −1.0% since trade filed Feb 13, 2026 | Discretionary sale | 4,063 | $116.02 | $471K | −1.0% | Feb 13, 2026 |
| Feb 13, 2026 | Spring-Green Robin (Officer) 347 shares $113.78 +0.9% since trade filed Feb 13, 2026 | Discretionary sale | 347 | $113.78 | $39K | +0.9% | Feb 13, 2026 |
| Oct 31, 2025 | Ogbechie Angela (Officer) 504 shares $81.00 +41.8% since trade filed Nov 3, 2025 | Planned sale (10b5-1) | 504 | $81.00 | $41K | +41.8% | Nov 3, 2025 |
| Oct 31, 2025 | Ogbechie Angela (Officer) 956 shares $81.68 +40.6% since trade filed Nov 3, 2025 | Planned sale (10b5-1) | 956 | $81.68 | $78K | +40.6% | Nov 3, 2025 |
| Sep 8, 2025 | Ibrahim Maha Saleh (Director) 56 shares $118.96 −3.5% since trade filed Sep 9, 2025 | Planned sale (10b5-1) | 56 | $118.96 | $7K | −3.5% | Sep 9, 2025 |
| Sep 8, 2025 | Ibrahim Maha Saleh (Director) 76 shares $116.91 −1.8% since trade filed Sep 9, 2025 | Planned sale (10b5-1) | 76 | $116.91 | $9K | −1.8% | Sep 9, 2025 |
| Sep 8, 2025 | Ibrahim Maha Saleh (Director) 168 shares $118.20 −2.8% since trade filed Sep 9, 2025 | Planned sale (10b5-1) | 168 | $118.20 | $20K | −2.8% | Sep 9, 2025 |
| Jun 6, 2025 | Ibrahim Maha Saleh (Director) 24 shares $109.72 +4.7% since trade filed Jun 6, 2025 | Planned sale (10b5-1) | 24 | $109.72 | $3K | +4.7% | Jun 6, 2025 |
| Jun 6, 2025 | Ibrahim Maha Saleh (Director) 276 shares $109.02 +5.3% since trade filed Jun 6, 2025 | Planned sale (10b5-1) | 276 | $109.02 | $30K | +5.3% | Jun 6, 2025 |
| Jun 6, 2025 | Davis Cindy L (Director) 1,825 shares $109.76 +4.6% since trade filed Jun 6, 2025 | Open-market buy | 1,825 | $109.76 | $200K | +4.6% | Jun 6, 2025 |
| Jun 2, 2025 | Ogbechie Angela (Officer) 108 shares $104.38 +10.0% since trade filed Jun 4, 2025 | Planned sale (10b5-1) | 108 | $104.38 | $11K | +10.0% | Jun 4, 2025 |
| Jun 2, 2025 | Ogbechie Angela (Officer) 234 shares $103.63 +10.8% since trade filed Jun 4, 2025 | Planned sale (10b5-1) | 234 | $103.63 | $24K | +10.8% | Jun 4, 2025 |
| Jun 2, 2025 | Ogbechie Angela (Officer) 940 shares $104.57 +9.8% since trade filed Jun 4, 2025 | Planned sale (10b5-1) | 940 | $104.57 | $98K | +9.8% | Jun 4, 2025 |
| Jun 2, 2025 | Ogbechie Angela (Officer) 4,962 shares $103.76 +10.7% since trade filed Jun 4, 2025 | Planned sale (10b5-1) | 4,962 | $103.76 | $515K | +10.7% | Jun 4, 2025 |
| Mar 6, 2025 | Ibrahim Maha Saleh (Director) 15 shares $136.98 −16.2% since trade filed Mar 7, 2025 | Planned sale (10b5-1) | 15 | $136.98 | $2K | −16.2% | Mar 7, 2025 |
| Mar 6, 2025 | Ibrahim Maha Saleh (Director) 39 shares $132.23 −13.2% since trade filed Mar 7, 2025 | Planned sale (10b5-1) | 39 | $132.23 | $5K | −13.2% | Mar 7, 2025 |
| Mar 6, 2025 | Ibrahim Maha Saleh (Director) 45 shares $135.03 −15.0% since trade filed Mar 7, 2025 | Planned sale (10b5-1) | 45 | $135.03 | $6K | −15.0% | Mar 7, 2025 |
| Mar 6, 2025 | Ibrahim Maha Saleh (Director) 71 shares $136.14 −15.7% since trade filed Mar 7, 2025 | Planned sale (10b5-1) | 71 | $136.14 | $10K | −15.7% | Mar 7, 2025 |
| Mar 6, 2025 | Ibrahim Maha Saleh (Director) 130 shares $133.77 −14.2% since trade filed Mar 7, 2025 | Planned sale (10b5-1) | 130 | $133.77 | $17K | −14.2% | Mar 7, 2025 |
| Feb 28, 2025 | Powers David (Director) 4,824 shares $138.50 −17.1% since trade filed Mar 3, 2025 | Discretionary sale | 4,824 | $138.50 | $668K | −17.1% | Mar 3, 2025 |
| Feb 28, 2025 | Powers David (Director) 5,400 shares $137.66 −16.6% since trade filed Mar 3, 2025 | Discretionary sale | 5,400 | $137.66 | $743K | −16.6% | Mar 3, 2025 |
| Feb 28, 2025 | Powers David (Director) 15K shares $139.38 −17.6% since trade filed Mar 3, 2025 | Discretionary sale | 15K | $139.38 | $2.1M | −17.6% | Mar 3, 2025 |
| Dec 11, 2024 | Stefano Caroti (CEO) 14K shares $208.34 −44.9% since trade filed Dec 12, 2024 | Planned sale (10b5-1) | 14K | $208.34 | $3.0M | −44.9% | Dec 12, 2024 |
| Dec 6, 2024 | Ibrahim Maha Saleh (Director) 58 shares $201.83 −43.1% since trade filed Dec 9, 2024 | Planned sale (10b5-1) | 58 | $201.83 | $12K | −43.1% | Dec 9, 2024 |
| Dec 6, 2024 | Ibrahim Maha Saleh (Director) 88 shares $199.99 −42.6% since trade filed Dec 9, 2024 | Planned sale (10b5-1) | 88 | $199.99 | $18K | −42.6% | Dec 9, 2024 |
| Dec 6, 2024 | Ibrahim Maha Saleh (Director) 154 shares $200.87 −42.8% since trade filed Dec 9, 2024 | Planned sale (10b5-1) | 154 | $200.87 | $31K | −42.8% | Dec 9, 2024 |
| Nov 22, 2024 | Powers David (Director) 1,209 shares $192.61 −40.4% since trade filed Nov 26, 2024 | Discretionary sale | 1,209 | $192.61 | $233K | −40.4% | Nov 26, 2024 |
| Nov 22, 2024 | Powers David (Director) 15K shares $192.05 −40.2% since trade filed Nov 26, 2024 | Discretionary sale | 15K | $192.05 | $2.9M | −40.2% | Nov 26, 2024 |
| Nov 22, 2024 | Powers David (Director) 16K shares $191.05 −39.9% since trade filed Nov 26, 2024 | Discretionary sale | 16K | $191.05 | $3.0M | −39.9% | Nov 26, 2024 |
| Nov 22, 2024 | Stewart Bonita C. (Director) 4,500 shares $186.43 −38.4% since trade filed Nov 25, 2024 | Planned sale (10b5-1) | 4,500 | $186.43 | $839K | −38.4% | Nov 25, 2024 |
| Nov 22, 2024 | Spangenberg Anne (Officer) 3,882 shares $186.43 −38.4% since trade filed Nov 25, 2024 | Planned sale (10b5-1) | 3,882 | $186.43 | $724K | −38.4% | Nov 25, 2024 |
| Nov 20, 2024 | Ellerker Marco (Officer) 5,667 shares $175.20 −34.5% since trade filed Nov 21, 2024 | Discretionary sale | 5,667 | $175.20 | $993K | −34.5% | Nov 21, 2024 |
| Nov 19, 2024 | Stefano Caroti (CEO) 15K shares $175.73 −34.7% since trade filed Nov 20, 2024 | Discretionary sale | 15K | $175.73 | $2.6M | −34.7% | Nov 20, 2024 |
| Nov 19, 2024 | Garcia Thomas (Officer) 18K shares $175.28 −34.5% since trade filed Nov 20, 2024 | Discretionary sale | 18K | $175.28 | $3.2M | −34.5% | Nov 20, 2024 |
| Nov 8, 2024 | Stewart Bonita C. (Director) 9,000 shares $175.42 −34.5% since trade filed Nov 12, 2024 | Planned sale (10b5-1) | 9,000 | $175.42 | $1.6M | −34.5% | Nov 12, 2024 |
| Nov 8, 2024 | Fasching Steven J. (CFO) 8,802 shares $175.00 −34.4% since trade filed Nov 12, 2024 | Planned sale (10b5-1) | 8,802 | $175.00 | $1.5M | −34.4% | Nov 12, 2024 |
| Oct 31, 2024 | Ogbechie Angela (Officer) 1,278 shares $163.24 −29.7% since trade filed Nov 1, 2024 | Planned sale (10b5-1) | 1,278 | $163.24 | $209K | −29.7% | Nov 1, 2024 |
| Oct 4, 2024 | Fasching Steven J. (CFO) 9,198 shares $166.67 −31.1% since trade filed Oct 7, 2024 | Planned sale (10b5-1) | 9,198 | $166.67 | $1.5M | −31.1% | Oct 7, 2024 |
| Sep 6, 2024 | Ibrahim Maha Saleh (Director) 50 shares $865.06 −20.4% since trade filed Sep 9, 2024 | Planned sale (10b5-1) | 50 | $865.06 | $43K | −20.4% | Sep 9, 2024 |
| Sep 6, 2024 | Powers David (Director) 3,912 shares $863.08 −20.2% since trade filed Sep 9, 2024 | Discretionary sale | 3,912 | $863.08 | $3.4M | −20.2% | Sep 9, 2024 |
| Jun 6, 2024 | Powers David (CEO) 11K shares $1,086.50 −36.6% since trade filed Jun 6, 2024 | Discretionary sale | 11K | $1,086.50 | $12M | −36.6% | Jun 6, 2024 |
| Jun 6, 2024 | Stefano Caroti (Officer) 5,000 shares $1,079.74 −36.2% since trade filed Jun 6, 2024 | Planned sale (10b5-1) | 5,000 | $1,079.74 | $5.4M | −36.2% | Jun 6, 2024 |
| May 31, 2024 | Ogbechie Angela (Officer) 153 shares $1,077.93 −36.1% since trade filed Jun 3, 2024 | Planned sale (10b5-1) | 153 | $1,077.93 | $165K | −36.1% | Jun 3, 2024 |
| May 30, 2024 | Ibrahim Maha Saleh (Director) 200 shares $1,083.73 −36.4% since trade filed May 30, 2024 | Discretionary sale | 200 | $1,083.73 | $217K | −36.4% | May 30, 2024 |
| May 29, 2024 | DEVINE MICHAEL F III (Director) 2,000 shares $1,077.00 −36.0% since trade filed May 29, 2024 | Discretionary sale | 2,000 | $1,077.00 | $2.2M | −36.0% | May 29, 2024 |
| May 29, 2024 | Garcia Thomas (Officer) 4,000 shares $1,074.86 −35.9% since trade filed May 29, 2024 | Discretionary sale | 4,000 | $1,074.86 | $4.3M | −35.9% | May 29, 2024 |
| Apr 15, 2024 | Powers David (CEO) 5,993 shares $824.11 −16.4% since trade filed Apr 16, 2024 | Planned sale (10b5-1) | 5,993 | $824.11 | $4.9M | −16.4% | Apr 16, 2024 |
| Mar 15, 2024 | Powers David (CEO) 5,993 shares $922.85 −25.3% since trade filed Mar 18, 2024 | Planned sale (10b5-1) | 5,993 | $922.85 | $5.5M | −25.3% | Mar 18, 2024 |
| Feb 22, 2024 | Stewart Bonita C. (Director) 3,500 shares $871.11 −20.9% since trade filed Feb 23, 2024 | Discretionary sale | 3,500 | $871.11 | $3.0M | −20.9% | Feb 23, 2024 |
| Feb 15, 2024 | Powers David (CEO) 5,993 shares $862.53 −20.1% since trade filed Feb 16, 2024 | Planned sale (10b5-1) | 5,993 | $862.53 | $5.2M | −20.1% | Feb 16, 2024 |
| Feb 9, 2024 | Fasching Steven J. (CFO) 5,000 shares $844.40 −18.4% since trade filed Feb 12, 2024 | Planned sale (10b5-1) | 5,000 | $844.40 | $4.2M | −18.4% | Feb 12, 2024 |
| Feb 9, 2024 | Ogbechie Angela (Officer) 313 shares $844.13 −18.4% since trade filed Feb 12, 2024 | Planned sale (10b5-1) | 313 | $844.13 | $264K | −18.4% | Feb 12, 2024 |
| Feb 6, 2024 | Shanahan Lauri M (Director) 3,672 shares $832.22 −17.2% since trade filed Feb 23, 2024 late | Discretionary sale | 3,672 | $832.22 | $3.1M | −17.2% | Feb 23, 2024 late |
| Feb 6, 2024 | Davis Cindy L (Director) 1,579 shares $833.85 −17.4% since trade filed Feb 23, 2024 late | Discretionary sale | 1,579 | $833.85 | $1.3M | −17.4% | Feb 23, 2024 late |
| Feb 6, 2024 | Stewart Bonita C. (Director) 500 shares $831.42 −17.1% since trade filed Feb 23, 2024 late | Discretionary sale | 500 | $831.42 | $416K | −17.1% | Feb 23, 2024 late |
| Jan 16, 2024 | Powers David (CEO) 18K shares $716.52 −3.8% since trade filed Jan 17, 2024 | Planned sale (10b5-1) | 18K | $716.52 | $13M | −3.8% | Jan 17, 2024 |
| Dec 6, 2023 | Stefano Caroti (Officer) 15K shares $687.46 +0.2% since trade filed Dec 7, 2023 | Planned sale (10b5-1) | 15K | $687.46 | $10M | +0.2% | Dec 7, 2023 |
| Oct 31, 2023 | DEVINE MICHAEL F III (Director) 4,000 shares $587.00 +17.4% since trade filed Nov 1, 2023 | Discretionary sale | 4,000 | $587.00 | $2.3M | +17.4% | Nov 1, 2023 |
| Oct 27, 2023 | Garcia Thomas (Officer) 7,192 shares $562.50 +22.5% since trade filed Oct 30, 2023 | Planned sale (10b5-1) | 7,192 | $562.50 | $4.0M | +22.5% | Oct 30, 2023 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles. The share count changed 6-for-1 on Sep 17, 2024. This table prints prices and share counts as they were filed, on the basis of the day, while the charts above are on today's; “Since trade” puts the filed price on today's basis first, which is why it does not divide into the price beside it.
Filing hygiene
221 Forms 4, 3 years
4 filed late
0 amendments
1.7 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.