Equifax insider activity
What the executives and directors of Equifax actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$38M
net open-market flow, 12 m
1 open-market buy, 12 m
100%
of sale value on 10b5-1 plans, 12 m
215 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 125 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Jul 24, 2026 | Begor Mark W | 38K |
| May 7, 2026 | FEIDLER MARK L | 1,253 |
| May 7, 2026 | MCGREGOR SCOTT A | 1,253 |
| May 7, 2026 | MARCUS ROBERT D | 1,253 |
| May 7, 2026 | Smith Melissa D | 1,253 |
| May 7, 2026 | TILLMAN AUDREY B | 1,253 |
| May 7, 2026 | McKinley John A | 1,253 |
| May 7, 2026 | HOUGH G. THOMAS | 1,253 |
| May 7, 2026 | Larson Barbara A | 1,253 |
| May 7, 2026 | Fichuk Karen L | 1,253 |
| May 6, 2026 | Borton Chad M | 1,934 |
| Apr 24, 2026 | Begor Mark W | 38K |
| Mar 2, 2026 | Smith David John | 23K |
| Feb 25, 2026 | GAMBLE JOHN W JR | 18K |
| Feb 25, 2026 | Begor Mark W | 41K |
| Feb 25, 2026 | Houston Julia A | 11K |
| Feb 25, 2026 | Chaney Carla | 7,635 |
| Feb 25, 2026 | Borton Chad M | 16K |
| Feb 25, 2026 | Farshchi Jamil | 14K |
| Feb 25, 2026 | Griggs James M | 1,641 |
| Feb 25, 2026 | Bindal Sunil | 4,790 |
| Feb 25, 2026 | Mao Cecilia | 2,695 |
| Feb 25, 2026 | Schneider Harald | 2,994 |
| Feb 25, 2026 | Remon Patricio | 5,389 |
| Feb 25, 2026 | Walker Kathryn Q | 1,497 |
| Feb 10, 2026 | GAMBLE JOHN W JR | 18K |
| Feb 10, 2026 | Begor Mark W | 73K |
| Feb 10, 2026 | Houston Julia A | 6,733 |
| Feb 10, 2026 | Chaney Carla | 7,181 |
| Feb 10, 2026 | Farshchi Jamil | 14K |
| Feb 10, 2026 | Griggs James M | 327 |
| Feb 10, 2026 | Bindal Sunil | 4,474 |
| Feb 10, 2026 | Mao Cecilia | 2,292 |
| Feb 10, 2026 | Schneider Harald | 2,303 |
| Feb 10, 2026 | Remon Patricio | 320 |
| Feb 10, 2026 | Walker Kathryn Q | 291 |
| Feb 3, 2026 | Begor Mark W | 62K |
| Dec 31, 2025 | Begor Mark W | 997 |
| Nov 14, 2025 | GAMBLE JOHN W JR | 202 |
| Nov 14, 2025 | Houston Julia A | 260 |
| Nov 14, 2025 | Chaney Carla | 227 |
| Oct 27, 2025 | Begor Mark W | 28K |
| Oct 27, 2025 | Farshchi Jamil | 4,925 |
| Jul 28, 2025 | Begor Mark W | 28K |
| May 30, 2025 | Schneider Harald | 2,835 |
| May 8, 2025 | FEIDLER MARK L | 812 |
| May 8, 2025 | MCGREGOR SCOTT A | 812 |
| May 8, 2025 | MARCUS ROBERT D | 812 |
| May 8, 2025 | Smith Melissa D | 812 |
| May 8, 2025 | TILLMAN AUDREY B | 812 |
| May 8, 2025 | McKinley John A | 812 |
| May 8, 2025 | HOUGH G. THOMAS | 812 |
| May 8, 2025 | Larson Barbara A | 812 |
| May 8, 2025 | Fichuk Karen L | 812 |
| May 6, 2025 | Borton Chad M | 1,811 |
| May 1, 2025 | Houston Julia A | 720 |
| May 1, 2025 | Horvath Todd M | 1,470 |
| Apr 28, 2025 | Begor Mark W | 22K |
| Feb 13, 2025 | Begor Mark W | 57K |
| Feb 12, 2025 | Farshchi Jamil | 27K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 284K |
| Vested / exercised | 152K |
| Bought on market | 2,400 |
| Withheld for tax | 28K |
| Planned sales (10b5-1) | 195K |
| Gifts | 47 |
| Kept | 216K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| GAMBLE JOHN W JR | 50K | 69K | 137.1 |
| Farshchi Jamil | 22K | 54K | 249.3 |
| McKinley John A | 31K | 35K | 113 |
| Borton Chad M | 17K | 30K | 173.4 |
Who holds what
the 14 largest holdings of 27| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Begor Mark W CEO Last trade Jul 24, 2026 | CEO | 353K | – | $32M | net selling over the year: 0 months buying, 4 months selling | Jul 24, 2026 |
| Ploder Rodolfo O EVP, Pres Workforce Solutions Last trade Apr 26, 2024 | Officer | 90K | – | – | Apr 26, 2024 | |
| GAMBLE JOHN W JR EVP, CFO & COO Last trade Sep 3, 2026 | CFO | 69K | – | $2.9M | net selling over the year: 0 months buying, 4 months selling | Sep 3, 2026 |
| Farshchi Jamil EVP, Chief Technology Officer Last trade Feb 11, 2026 | Officer | 54K | – | $2.6M | net selling over the year: 0 months buying, 2 months selling | Feb 11, 2026 |
| McKinley John A | Director | 35K | – | – | – | |
| Borton Chad M EVP, Pres Workforce Solutions Last trade May 7, 2026 | Officer | 30K | – | $912K | net selling over the year: 0 months buying, 2 months selling | May 7, 2026 |
| Houston Julia A EVP, Chief Legal Officer Last trade May 31, 2024 | Officer | 29K | – | – | May 31, 2024 | |
| FEIDLER MARK L | Director | 25K | – | – | – | |
| Koehler Bryson R EVP, CTO, Prod & D&A Officer Last trade Nov 15, 2023 | Officer | 25K | – | – | Nov 15, 2023 | |
| Chaney Carla EVP, Chief HR Officer Last trade Aug 7, 2024 | Officer | 23K | – | – | Aug 7, 2024 | |
| MARCUS ROBERT D | Director | 18K | – | – | – | |
| KELLEY JOHN J III EVP, Chief Legal Officer Last trade Oct 25, 2024 | Officer | 17K | – | – | Oct 25, 2024 | |
| HOUGH G. THOMAS Last trade Nov 14, 2016 | Director | 16K | – | – | Nov 14, 2016 | |
| Horvath Todd M EVP, President USIS | Officer | 15K | – | – | – |
Open-market trade log
the 60 most recent of 1,042| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 3, 2026 | GAMBLE JOHN W JR (CFO) 4,500 shares $187.96 +0.0% since trade filed Sep 8, 2026 | Planned sale (10b5-1) | 4,500 | $187.96 | $846K | +0.0% | Sep 8, 2026 |
| Jul 24, 2026 | Begor Mark W (CEO) 500 shares $175.85 +6.9% since trade filed Jul 28, 2026 | Planned sale (10b5-1) | 500 | $175.85 | $88K | +6.9% | Jul 28, 2026 |
| Jul 24, 2026 | Begor Mark W (CEO) 600 shares $168.47 +11.6% since trade filed Jul 28, 2026 | Planned sale (10b5-1) | 600 | $168.47 | $101K | +11.6% | Jul 28, 2026 |
| Jul 24, 2026 | Begor Mark W (CEO) 600 shares $169.86 +10.7% since trade filed Jul 28, 2026 | Planned sale (10b5-1) | 600 | $169.86 | $102K | +10.7% | Jul 28, 2026 |
| Jul 24, 2026 | Begor Mark W (CEO) 1,300 shares $174.91 +7.5% since trade filed Jul 28, 2026 | Planned sale (10b5-1) | 1,300 | $174.91 | $227K | +7.5% | Jul 28, 2026 |
| Jul 24, 2026 | Begor Mark W (CEO) 2,936 shares $173.79 +8.2% since trade filed Jul 28, 2026 | Planned sale (10b5-1) | 2,936 | $173.79 | $510K | +8.2% | Jul 28, 2026 |
| Jul 24, 2026 | Begor Mark W (CEO) 4,112 shares $172.79 +8.8% since trade filed Jul 28, 2026 | Planned sale (10b5-1) | 4,112 | $172.79 | $711K | +8.8% | Jul 28, 2026 |
| Jul 24, 2026 | Begor Mark W (CEO) 6,200 shares $171.26 +9.8% since trade filed Jul 28, 2026 | Planned sale (10b5-1) | 6,200 | $171.26 | $1.1M | +9.8% | Jul 28, 2026 |
| Jul 24, 2026 | Begor Mark W (CEO) 22K shares $172.00 +9.3% since trade filed Jul 28, 2026 | Planned sale (10b5-1) | 22K | $172.00 | $3.7M | +9.3% | Jul 28, 2026 |
| May 7, 2026 | Borton Chad M (Officer) 2,455 shares $173.89 +8.1% since trade filed May 8, 2026 | Planned sale (10b5-1) | 2,455 | $173.89 | $427K | +8.1% | May 8, 2026 |
| May 1, 2026 | GAMBLE JOHN W JR (CFO) 3,500 shares $176.54 +6.5% since trade filed May 5, 2026 | Planned sale (10b5-1) | 3,500 | $176.54 | $618K | +6.5% | May 5, 2026 |
| Apr 24, 2026 | Begor Mark W (CEO) 1,717 shares $174.32 +7.8% since trade filed Apr 28, 2026 | Planned sale (10b5-1) | 1,717 | $174.32 | $299K | +7.8% | Apr 28, 2026 |
| Apr 24, 2026 | Begor Mark W (CEO) 4,659 shares $173.39 +8.4% since trade filed Apr 28, 2026 | Planned sale (10b5-1) | 4,659 | $173.39 | $808K | +8.4% | Apr 28, 2026 |
| Apr 24, 2026 | Begor Mark W (CEO) 11K shares $171.57 +9.6% since trade filed Apr 28, 2026 | Planned sale (10b5-1) | 11K | $171.57 | $1.9M | +9.6% | Apr 28, 2026 |
| Apr 24, 2026 | Begor Mark W (CEO) 20K shares $172.46 +9.0% since trade filed Apr 28, 2026 | Planned sale (10b5-1) | 20K | $172.46 | $3.5M | +9.0% | Apr 28, 2026 |
| Feb 23, 2026 | GAMBLE JOHN W JR (CFO) 4,500 shares $195.72 −4.0% since trade filed Feb 25, 2026 | Planned sale (10b5-1) | 4,500 | $195.72 | $881K | −4.0% | Feb 25, 2026 |
| Feb 18, 2026 | Mao Cecilia (Officer) 2,400 shares $193.72 −3.0% since trade filed Feb 19, 2026 | Open-market buy | 2,400 | $193.72 | $465K | −3.0% | Feb 19, 2026 |
| Feb 12, 2026 | Borton Chad M (Officer) 2,535 shares $191.50 −1.9% since trade filed Feb 17, 2026 | Planned sale (10b5-1) | 2,535 | $191.50 | $485K | −1.9% | Feb 17, 2026 |
| Feb 11, 2026 | Farshchi Jamil (Officer) 1,167 shares $199.87 −6.0% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 1,167 | $199.87 | $233K | −6.0% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 201 shares $197.79 −5.0% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 201 | $197.79 | $40K | −5.0% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 213 shares $203.76 −7.8% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 213 | $203.76 | $43K | −7.8% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 227 shares $192.89 −2.6% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 227 | $192.89 | $44K | −2.6% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 331 shares $194.22 −3.2% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 331 | $194.22 | $64K | −3.2% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 364 shares $195.40 −3.8% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 364 | $195.40 | $71K | −3.8% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 445 shares $196.43 −4.3% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 445 | $196.43 | $87K | −4.3% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 829 shares $199.00 −5.6% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 829 | $199.00 | $165K | −5.6% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 1,772 shares $200.03 −6.0% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 1,772 | $200.03 | $354K | −6.0% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 4,057 shares $201.26 −6.6% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 4,057 | $201.26 | $817K | −6.6% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 11K shares $203.08 −7.5% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 11K | $203.08 | $2.2M | −7.5% | Feb 12, 2026 |
| Feb 10, 2026 | Begor Mark W (CEO) 18K shares $202.15 −7.0% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 18K | $202.15 | $3.7M | −7.0% | Feb 12, 2026 |
| Feb 10, 2026 | Farshchi Jamil (Officer) 6,213 shares $195.81 −4.0% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 6,213 | $195.81 | $1.2M | −4.0% | Feb 12, 2026 |
| Nov 20, 2025 | GAMBLE JOHN W JR (CFO) 2,500 shares $208.37 −9.8% since trade filed Nov 21, 2025 | Planned sale (10b5-1) | 2,500 | $208.37 | $521K | −9.8% | Nov 21, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 37 shares $233.95 −19.7% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 37 | $233.95 | $9K | −19.7% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 76 shares $234.93 −20.0% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 76 | $234.93 | $18K | −20.0% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 174 shares $233.88 −19.6% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 174 | $233.88 | $41K | −19.6% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 204 shares $235.22 −20.1% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 204 | $235.22 | $48K | −20.1% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 2,801 shares $233.12 −19.4% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 2,801 | $233.12 | $653K | −19.4% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 3,331 shares $231.59 −18.8% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 3,331 | $231.59 | $771K | −18.8% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 3,757 shares $231.46 −18.8% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 3,757 | $231.46 | $870K | −18.8% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 3,995 shares $229.12 −18.0% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 3,995 | $229.12 | $915K | −18.0% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 4,015 shares $233.01 −19.3% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 4,015 | $233.01 | $936K | −19.3% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 5,274 shares $232.27 −19.1% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 5,274 | $232.27 | $1.2M | −19.1% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 5,872 shares $230.16 −18.3% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 5,872 | $230.16 | $1.4M | −18.3% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 6,227 shares $229.20 −18.0% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 6,227 | $229.20 | $1.4M | −18.0% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 6,639 shares $230.18 −18.3% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 6,639 | $230.18 | $1.5M | −18.3% | Oct 29, 2025 |
| Oct 27, 2025 | Begor Mark W (CEO) 6,943 shares $232.19 −19.1% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 6,943 | $232.19 | $1.6M | −19.1% | Oct 29, 2025 |
| Oct 27, 2025 | Farshchi Jamil (Officer) 4,925 shares $238.94 −21.3% since trade filed Oct 28, 2025 | Planned sale (10b5-1) | 4,925 | $238.94 | $1.2M | −21.3% | Oct 28, 2025 |
| Aug 18, 2025 | GAMBLE JOHN W JR (CFO) 3,000 shares $247.35 −24.0% since trade filed Aug 20, 2025 | Planned sale (10b5-1) | 3,000 | $247.35 | $742K | −24.0% | Aug 20, 2025 |
| Jul 28, 2025 | Begor Mark W (CEO) 364 shares $244.95 −23.3% since trade filed Jul 30, 2025 | Planned sale (10b5-1) | 364 | $244.95 | $89K | −23.3% | Jul 30, 2025 |
| Jul 28, 2025 | Begor Mark W (CEO) 831 shares $243.90 −22.9% since trade filed Jul 30, 2025 | Planned sale (10b5-1) | 831 | $243.90 | $203K | −22.9% | Jul 30, 2025 |
| Jul 28, 2025 | Begor Mark W (CEO) 9,497 shares $242.70 −22.6% since trade filed Jul 30, 2025 | Planned sale (10b5-1) | 9,497 | $242.70 | $2.3M | −22.6% | Jul 30, 2025 |
| Jul 28, 2025 | Begor Mark W (CEO) 18K shares $241.87 −22.3% since trade filed Jul 30, 2025 | Planned sale (10b5-1) | 18K | $241.87 | $4.3M | −22.3% | Jul 30, 2025 |
| Jul 28, 2025 | Begor Mark W (CEO) 20K shares $240.95 −22.0% since trade filed Jul 30, 2025 | Planned sale (10b5-1) | 20K | $240.95 | $4.8M | −22.0% | Jul 30, 2025 |
| May 6, 2025 | GAMBLE JOHN W JR (CFO) 2,000 shares $259.10 −27.5% since trade filed May 8, 2025 | Planned sale (10b5-1) | 2,000 | $259.10 | $518K | −27.5% | May 8, 2025 |
| Apr 28, 2025 | Begor Mark W (CEO) 22K shares $256.61 −26.8% since trade filed Apr 30, 2025 | Planned sale (10b5-1) | 22K | $256.61 | $5.7M | −26.8% | Apr 30, 2025 |
| Feb 28, 2025 | GAMBLE JOHN W JR (CFO) 3,500 shares $242.31 −22.4% since trade filed Mar 3, 2025 | Planned sale (10b5-1) | 3,500 | $242.31 | $848K | −22.4% | Mar 3, 2025 |
| Feb 13, 2025 | Begor Mark W (CEO) 595 shares $253.60 −25.9% since trade filed Feb 18, 2025 | Planned sale (10b5-1) | 595 | $253.60 | $151K | −25.9% | Feb 18, 2025 |
| Feb 13, 2025 | Begor Mark W (CEO) 1,402 shares $256.31 −26.7% since trade filed Feb 18, 2025 | Planned sale (10b5-1) | 1,402 | $256.31 | $359K | −26.7% | Feb 18, 2025 |
| Feb 13, 2025 | Begor Mark W (CEO) 1,600 shares $252.38 −25.5% since trade filed Feb 18, 2025 | Planned sale (10b5-1) | 1,600 | $252.38 | $404K | −25.5% | Feb 18, 2025 |
| Feb 13, 2025 | Begor Mark W (CEO) 5,214 shares $255.27 −26.4% since trade filed Feb 18, 2025 | Planned sale (10b5-1) | 5,214 | $255.27 | $1.3M | −26.4% | Feb 18, 2025 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
182 Forms 4, 3 years
2 filed late
0 amendments
2.4 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.