Intuit insider activity
What the executives and directors of Intuit actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$358M
net open-market flow, 12 m
2 open-market buys, 12 m
99.7%
of sale value on 10b5-1 plans, 12 m
118 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 200 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 1, 2026 | Goodarzi Sasan K | 39K |
| Sep 1, 2026 | Hotz Lauren D | 3,082 |
| Sep 1, 2026 | Aujla Sandeep | 11K |
| Sep 1, 2026 | Hanebrink Anton | 7,968 |
| Sep 1, 2026 | Hilliard Caryl Lyn | 3,124 |
| Sep 1, 2026 | Cozzens Tyler Ralph | 2,627 |
| Aug 11, 2026 | Aujla Sandeep | 240 |
| Aug 11, 2026 | Hanebrink Anton | 391 |
| Aug 11, 2026 | Hilliard Caryl Lyn | 303 |
| Aug 11, 2026 | Cozzens Tyler Ralph | 229 |
| Jul 30, 2026 | DALZELL RICHARD L | 58 |
| Jul 30, 2026 | SZKUTAK THOMAS J | 48 |
| Jul 25, 2026 | Burton Eve B | 105 |
| Jul 1, 2026 | Goodarzi Sasan K | 4,847 |
| Jul 1, 2026 | McLean Kerry J | 1,144 |
| Jul 1, 2026 | Hotz Lauren D | 1,000 |
| Jul 1, 2026 | Aujla Sandeep | 2,811 |
| Jul 1, 2026 | Hanebrink Anton | 2,378 |
| Jul 1, 2026 | Hilliard Caryl Lyn | 679 |
| May 7, 2026 | DALZELL RICHARD L | 77 |
| May 7, 2026 | SZKUTAK THOMAS J | 63 |
| May 3, 2026 | Burton Eve B | 118 |
| Apr 1, 2026 | Goodarzi Sasan K | 4,521 |
| Apr 1, 2026 | McLean Kerry J | 1,151 |
| Apr 1, 2026 | Hotz Lauren D | 451 |
| Apr 1, 2026 | Aujla Sandeep | 5,085 |
| Apr 1, 2026 | Hanebrink Anton | 1,242 |
| Apr 1, 2026 | Hilliard Caryl Lyn | 681 |
| Jan 22, 2026 | DALZELL RICHARD L | 776 |
| Jan 22, 2026 | SZKUTAK THOMAS J | 761 |
| Jan 22, 2026 | NORA JOHNSON SUZANNE M | 3,419 |
| Jan 22, 2026 | Vazquez Raul | 347 |
| Jan 22, 2026 | Roslansky Ryan | 1,294 |
| Jan 22, 2026 | Mawakana Tekedra | 694 |
| Jan 18, 2026 | Burton Eve B | 1,352 |
| Jan 8, 2026 | COOK SCOTT D | 31K |
| Jan 1, 2026 | Aujla Sandeep | 5,049 |
| Dec 31, 2025 | Goodarzi Sasan K | 6,123 |
| Dec 31, 2025 | McLean Kerry J | 1,528 |
| Dec 31, 2025 | Hotz Lauren D | 495 |
| Dec 31, 2025 | Hanebrink Anton | 1,253 |
| Dec 31, 2025 | Hilliard Caryl Lyn | 938 |
| Dec 11, 2025 | Goodarzi Sasan K | 1,814 |
| Dec 11, 2025 | McLean Kerry J | 485 |
| Dec 11, 2025 | Hilliard Caryl Lyn | 258 |
| Dec 1, 2025 | Hotz Lauren D | 145 |
| Nov 1, 2025 | Burton Eve B | 120 |
| Oct 30, 2025 | SZKUTAK THOMAS J | 80 |
| Oct 19, 2025 | Mawakana Tekedra | 194 |
| Oct 1, 2025 | Goodarzi Sasan K | 3,568 |
| Oct 1, 2025 | McLean Kerry J | 1,016 |
| Oct 1, 2025 | Hotz Lauren D | 492 |
| Oct 1, 2025 | Aujla Sandeep | 5,085 |
| Oct 1, 2025 | Hanebrink Anton | 1,251 |
| Oct 1, 2025 | Hilliard Caryl Lyn | 486 |
| Sep 1, 2025 | Goodarzi Sasan K | 29K |
| Sep 1, 2025 | McLean Kerry J | 11K |
| Sep 1, 2025 | Hotz Lauren D | 2,055 |
| Sep 1, 2025 | Hanebrink Anton | 16K |
| Sep 1, 2025 | Hilliard Caryl Lyn | 5,435 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 521K |
| Vested / exercised | 92K |
| Bought on market | 1,750 |
| Withheld for tax | 41K |
| Planned sales (10b5-1) | 542K |
| Discretionary sales | 2,005 |
| Gifts | 31K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Tessel Marianna | 17K | 42K | 252.4 |
| Hanebrink Anton | 24K | 34K | 142.1 |
Who holds what
the 14 largest holdings of 21| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| COOK SCOTT D Chairman, Executive Committee Last trade Dec 31, 2025 | Officer | 5.8M | – | $327M | net selling over the year: 0 months buying, 1 month selling | Dec 31, 2025 |
| Goodarzi Sasan K Chairman and CEO Last trade Jan 7, 2026 | CEO | 158K | – | $27M | net selling over the year: 0 months buying, 1 month selling | Jan 7, 2026 |
| NORA JOHNSON SUZANNE M Last trade Jun 17, 2016 | Director | 79K | – | – | Jun 17, 2016 | |
| Tessel Marianna EVP, GBSG Last trade Jun 3, 2025 | Officer | 41K | – | – | Jun 3, 2025 | |
| Hanebrink Anton EVP, Corp Strategy and Dev | Officer | 36K | – | – | – | |
| McLean Kerry J EVP, Gen. Counsel & Corp. Sec. Last trade May 27, 2025 | Officer | 29K | – | – | May 27, 2025 | |
| Hilliard Caryl Lyn EVP, People and Places | Officer | 26K | – | – | – | |
| FENNELL LAURA A EVP, People and Places Last trade May 29, 2025 | Officer | 23K | – | – | May 29, 2025 | |
| DALZELL RICHARD L Last trade Sep 8, 2026 | Director | 12K | – | $1.6M | net selling over the year: 0 months buying, 4 months selling | Sep 8, 2026 |
| Aujla Sandeep EVP and CFO Last trade Jan 5, 2026 | CFO | 10K | – | $2.4M | net selling over the year: 0 months buying, 3 months selling | Jan 5, 2026 |
| Cozzens Tyler Ralph EVP, Gen. Counsel & Corp. Sec. | Officer | 8,072 | – | – | – | |
| SZKUTAK THOMAS J | Director | 5,720 | – | – | – | |
| Hotz Lauren D SVP, Chief Accounting Officer Last trade Aug 27, 2026 | Officer | 3,647 | – | $314K | net selling over the year: 0 months buying, 1 month selling | Aug 27, 2026 |
| Liu Deborah | Director | 2,738 | – | – | – |
Open-market trade log
the 60 most recent of 2,474| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 8, 2026 | DALZELL RICHARD L (Director) 285 shares $325.36 +0.0% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 285 | $325.36 | $93K | +0.0% | Sep 9, 2026 |
| Aug 27, 2026 | Hotz Lauren D (Officer) 62 shares $346.15 −6.0% since trade filed Aug 28, 2026 | Discretionary sale | 62 | $346.15 | $22K | −6.0% | Aug 28, 2026 |
| Aug 27, 2026 | Hotz Lauren D (Officer) 845 shares $346.57 −6.1% since trade filed Aug 28, 2026 | Discretionary sale | 845 | $346.57 | $293K | −6.1% | Aug 28, 2026 |
| Jun 23, 2026 | DALZELL RICHARD L (Director) 284 shares $262.32 +24.0% since trade filed Jun 24, 2026 | Planned sale (10b5-1) | 284 | $262.32 | $74K | +24.0% | Jun 24, 2026 |
| Jun 16, 2026 | DALZELL RICHARD L (Director) 284 shares $282.20 +15.3% since trade filed Jun 17, 2026 | Planned sale (10b5-1) | 284 | $282.20 | $80K | +15.3% | Jun 17, 2026 |
| Jun 11, 2026 | DALZELL RICHARD L (Director) 338 shares $279.86 +16.3% since trade filed Jun 11, 2026 | Planned sale (10b5-1) | 338 | $279.86 | $95K | +16.3% | Jun 11, 2026 |
| Jun 10, 2026 | DALZELL RICHARD L (Director) 333 shares $287.50 +13.2% since trade filed Jun 11, 2026 | Planned sale (10b5-1) | 333 | $287.50 | $96K | +13.2% | Jun 11, 2026 |
| Jun 9, 2026 | DALZELL RICHARD L (Director) 333 shares $297.65 +9.3% since trade filed Jun 11, 2026 | Planned sale (10b5-1) | 333 | $297.65 | $99K | +9.3% | Jun 11, 2026 |
| May 26, 2026 | PRABHU VASANT M (Director) 500 shares $309.72 +5.1% since trade filed May 26, 2026 | Open-market buy | 500 | $309.72 | $155K | +5.1% | May 26, 2026 |
| May 22, 2026 | PRABHU VASANT M (Director) 1,250 shares $309.45 +5.1% since trade filed May 26, 2026 | Open-market buy | 1,250 | $309.45 | $387K | +5.1% | May 26, 2026 |
| Mar 12, 2026 | DALZELL RICHARD L (Director) 333 shares $440.40 −26.1% since trade filed Mar 12, 2026 | Planned sale (10b5-1) | 333 | $440.40 | $147K | −26.1% | Mar 12, 2026 |
| Mar 11, 2026 | DALZELL RICHARD L (Director) 333 shares $458.10 −29.0% since trade filed Mar 12, 2026 | Planned sale (10b5-1) | 333 | $458.10 | $153K | −29.0% | Mar 12, 2026 |
| Mar 10, 2026 | DALZELL RICHARD L (Director) 333 shares $474.01 −31.4% since trade filed Mar 12, 2026 | Planned sale (10b5-1) | 333 | $474.01 | $158K | −31.4% | Mar 12, 2026 |
| Jan 7, 2026 | Goodarzi Sasan K (CEO) 40 shares $651.01 −50.0% since trade filed Jan 8, 2026 | Planned sale (10b5-1) | 40 | $651.01 | $26K | −50.0% | Jan 8, 2026 |
| Jan 7, 2026 | Goodarzi Sasan K (CEO) 41K shares $650.10 −50.0% since trade filed Jan 8, 2026 | Planned sale (10b5-1) | 41K | $650.10 | $27M | −50.0% | Jan 8, 2026 |
| Jan 5, 2026 | Aujla Sandeep (CFO) 1 shares $627.42 −48.1% since trade filed Jan 6, 2026 | Planned sale (10b5-1) | 1 | $627.42 | $395 | −48.1% | Jan 6, 2026 |
| Jan 5, 2026 | Aujla Sandeep (CFO) 1,334 shares $629.46 −48.3% since trade filed Jan 6, 2026 | Planned sale (10b5-1) | 1,334 | $629.46 | $840K | −48.3% | Jan 6, 2026 |
| Dec 31, 2025 | COOK SCOTT D (Director) 1,402 shares $668.02 −51.3% since trade filed Jan 2, 2026 | Planned sale (10b5-1) | 1,402 | $668.02 | $937K | −51.3% | Jan 2, 2026 |
| Dec 30, 2025 | COOK SCOTT D (Director) 1,397 shares $669.08 −51.4% since trade filed Dec 31, 2025 | Planned sale (10b5-1) | 1,397 | $669.08 | $935K | −51.4% | Dec 31, 2025 |
| Dec 30, 2025 | COOK SCOTT D (Director) 1,934 shares $674.00 −51.7% since trade filed Dec 31, 2025 | Planned sale (10b5-1) | 1,934 | $674.00 | $1.3M | −51.7% | Dec 31, 2025 |
| Dec 30, 2025 | COOK SCOTT D (Director) 4,080 shares $673.29 −51.7% since trade filed Dec 31, 2025 | Planned sale (10b5-1) | 4,080 | $673.29 | $2.7M | −51.7% | Dec 31, 2025 |
| Dec 30, 2025 | COOK SCOTT D (Director) 11K shares $670.09 −51.5% since trade filed Dec 31, 2025 | Planned sale (10b5-1) | 11K | $670.09 | $7.7M | −51.5% | Dec 31, 2025 |
| Dec 30, 2025 | COOK SCOTT D (Director) 24K shares $672.22 −51.6% since trade filed Dec 31, 2025 | Planned sale (10b5-1) | 24K | $672.22 | $16M | −51.6% | Dec 31, 2025 |
| Dec 30, 2025 | COOK SCOTT D (Director) 32K shares $671.33 −51.5% since trade filed Dec 31, 2025 | Planned sale (10b5-1) | 32K | $671.33 | $22M | −51.5% | Dec 31, 2025 |
| Dec 29, 2025 | COOK SCOTT D (Director) 960 shares $678.13 −52.0% since trade filed Dec 30, 2025 | Planned sale (10b5-1) | 960 | $678.13 | $651K | −52.0% | Dec 30, 2025 |
| Dec 29, 2025 | COOK SCOTT D (Director) 2,154 shares $675.47 −51.8% since trade filed Dec 30, 2025 | Planned sale (10b5-1) | 2,154 | $675.47 | $1.5M | −51.8% | Dec 30, 2025 |
| Dec 29, 2025 | COOK SCOTT D (Director) 2,446 shares $677.45 −52.0% since trade filed Dec 30, 2025 | Planned sale (10b5-1) | 2,446 | $677.45 | $1.7M | −52.0% | Dec 30, 2025 |
| Dec 29, 2025 | COOK SCOTT D (Director) 4,290 shares $676.51 −51.9% since trade filed Dec 30, 2025 | Planned sale (10b5-1) | 4,290 | $676.51 | $2.9M | −51.9% | Dec 30, 2025 |
| Dec 29, 2025 | COOK SCOTT D (Director) 12K shares $674.40 −51.8% since trade filed Dec 30, 2025 | Planned sale (10b5-1) | 12K | $674.40 | $8.1M | −51.8% | Dec 30, 2025 |
| Dec 29, 2025 | COOK SCOTT D (Director) 16K shares $672.43 −51.6% since trade filed Dec 30, 2025 | Planned sale (10b5-1) | 16K | $672.43 | $11M | −51.6% | Dec 30, 2025 |
| Dec 29, 2025 | COOK SCOTT D (Director) 18K shares $671.66 −51.6% since trade filed Dec 30, 2025 | Planned sale (10b5-1) | 18K | $671.66 | $12M | −51.6% | Dec 30, 2025 |
| Dec 29, 2025 | COOK SCOTT D (Director) 19K shares $673.62 −51.7% since trade filed Dec 30, 2025 | Planned sale (10b5-1) | 19K | $673.62 | $13M | −51.7% | Dec 30, 2025 |
| Dec 19, 2025 | Aujla Sandeep (CFO) 1,098 shares $675.00 −51.8% since trade filed Dec 19, 2025 | Discretionary sale | 1,098 | $675.00 | $741K | −51.8% | Dec 19, 2025 |
| Dec 11, 2025 | DALZELL RICHARD L (Director) 333 shares $659.95 −50.7% since trade filed Dec 12, 2025 | Planned sale (10b5-1) | 333 | $659.95 | $220K | −50.7% | Dec 12, 2025 |
| Dec 10, 2025 | DALZELL RICHARD L (Director) 333 shares $653.95 −50.3% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 333 | $653.95 | $218K | −50.3% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 542 shares $660.64 −50.8% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 542 | $660.64 | $358K | −50.8% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 968 shares $650.96 −50.0% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 968 | $650.96 | $630K | −50.0% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 3,202 shares $659.87 −50.7% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 3,202 | $659.87 | $2.1M | −50.7% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 3,251 shares $656.80 −50.5% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 3,251 | $656.80 | $2.1M | −50.5% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 4,293 shares $651.92 −50.1% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 4,293 | $651.92 | $2.8M | −50.1% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 7,033 shares $654.89 −50.3% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 7,033 | $654.89 | $4.6M | −50.3% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 8,148 shares $658.08 −50.6% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 8,148 | $658.08 | $5.4M | −50.6% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 9,120 shares $653.04 −50.2% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 9,120 | $653.04 | $6.0M | −50.2% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 9,506 shares $653.96 −50.3% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 9,506 | $653.96 | $6.2M | −50.3% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 9,547 shares $658.99 −50.6% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 9,547 | $658.99 | $6.3M | −50.6% | Dec 10, 2025 |
| Dec 9, 2025 | COOK SCOTT D (Director) 18K shares $655.87 −50.4% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 18K | $655.87 | $12M | −50.4% | Dec 10, 2025 |
| Dec 9, 2025 | DALZELL RICHARD L (Director) 333 shares $653.42 −50.2% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 333 | $653.42 | $218K | −50.2% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 320 shares $669.88 −51.4% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 320 | $669.88 | $214K | −51.4% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 480 shares $660.48 −50.7% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 480 | $660.48 | $317K | −50.7% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 527 shares $667.90 −51.3% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 527 | $667.90 | $352K | −51.3% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 1,040 shares $659.17 −50.6% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 1,040 | $659.17 | $686K | −50.6% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 1,553 shares $668.93 −51.4% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 1,553 | $668.93 | $1.0M | −51.4% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 1,711 shares $665.74 −51.1% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 1,711 | $665.74 | $1.1M | −51.1% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 2,000 shares $654.19 −50.3% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 2,000 | $654.19 | $1.3M | −50.3% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 2,266 shares $661.55 −50.8% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 2,266 | $661.55 | $1.5M | −50.8% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 4,682 shares $664.39 −51.0% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 4,682 | $664.39 | $3.1M | −51.0% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 4,976 shares $658.40 −50.6% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 4,976 | $658.40 | $3.3M | −50.6% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 5,208 shares $662.50 −50.9% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 5,208 | $662.50 | $3.5M | −50.9% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 5,606 shares $663.42 −51.0% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 5,606 | $663.42 | $3.7M | −51.0% | Dec 10, 2025 |
| Dec 8, 2025 | COOK SCOTT D (Director) 9,691 shares $655.50 −50.4% since trade filed Dec 10, 2025 | Planned sale (10b5-1) | 9,691 | $655.50 | $6.4M | −50.4% | Dec 10, 2025 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
362 Forms 4, 3 years
0 filed late
0 amendments
1.8 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.