What the executives and directors of McDonald's actually did with their own shares, decoded from three years of SEC Form 4 filings.
−$43.4M
net open-market flow, 12 m
0 open-market buys, 12 m
92%
of sale value on 10b5-1 plans
1,221 days since an insider bought
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Kempczinski Christopher J Chairman and CEO | CEO | 49.2K | — | $17.5M |
| Borden Ian Frederick EVP - CFO | CFO | 32.3K | — | $5.3M |
| CAPOZZI HEIDI B EVP - Chief People Officer | Officer | 30.1K | — | — |
| Gross Marion K. EVP-Chief Supply Chain Officer | Officer | 13.6K | — | — |
| Erlinger Joseph M. President, McDonald's USA | Officer | 13K | — | $6.2M |
| Rice Brian S EVP-Global Chief Info. Officer | Officer | 11.4K | — | — |
| HERNANDEZ ENRIQUE JR | Other | 9,939 | — | — |
| Boyd Tiffanie L. EVP - Chief People Officer | Officer | 8,511 | — | — |
| McDonald Gillian EVP, Global Rest. Exp. Ofc. | Officer | 8,212 | — | — |
| Flatley Edith Morgan EVP - Global CMO | Officer | 8,059 | — | $3.6M |
| Steijaert Manuel JM EVP - President, IOM | Officer | 7,878 | — | $6M |
| Ralls-Morrison Desiree EVP, Chief Legal Officer | Officer | 6,268 | — | $2.3M |
| Sempels Jo President, IDL | Officer | 5,693 | — | — |
| Banner Jonathan EVP - Chief Impact Officer | Officer | 2,291 | — | $2.4M |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-10 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 5,252 | $284.32 | $1.5M |
| 2026-05-28 | Ralls-Morrison Desiree (Officer) | Planned sale (10b5-1) | 2,763 | $278.36 | $769K |
| 2026-05-26 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 333 | $280.11 | $93K |
| 2026-04-23 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 333 | $302.72 | $101K |
| 2026-04-10 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 2,626 | $307.00 | $806K |
| 2026-03-23 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 333 | $313.47 | $104K |
| 2026-03-18 | Baroni Dario (Officer) | Planned sale (10b5-1) | 600 | $323.77 | $194K |
| 2026-03-10 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 2,626 | $328.34 | $862K |
| 2026-02-23 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 333 | $330.43 | $110K |
| 2026-02-23 | Banner Jonathan (Officer) | Discretionary sale | 1,601 | $333.42 | $534K |
| 2026-02-23 | Banner Jonathan (Officer) | Discretionary sale | 4,600 | $333.24 | $1.5M |
| 2026-02-13 | Kempczinski Christopher J (CEO) | Planned sale (10b5-1) | 26.3K | $333.54 | $8.8M |
| 2026-02-12 | Kempczinski Christopher J (CEO) | Planned sale (10b5-1) | 26.3K | $331.35 | $8.7M |
| 2026-02-12 | Flatley Edith Morgan (Officer) | Planned sale (10b5-1) | 4,692 | $331.00 | $1.6M |
| 2026-02-10 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 2,626 | $325.25 | $854K |
| 2026-01-12 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 2,626 | $306.58 | $805K |
| 2025-12-16 | Ralls-Morrison Desiree (Officer) | Planned sale (10b5-1) | 2,486 | $320.00 | $796K |
| 2025-12-12 | Flatley Edith Morgan (Officer) | Planned sale (10b5-1) | 658 | $315.00 | $207K |
| 2025-12-01 | Steijaert Manuel JM (Officer) | Planned sale (10b5-1) | 6,567 | $305.50 | $2M |
| 2025-11-21 | Borden Ian Frederick (CFO) | Planned sale (10b5-1) | 17.1K | $310.00 | $5.3M |
| 2025-11-14 | Erlinger Joseph M. (Officer) | Discretionary sale | 3,195 | $305.82 | $977K |
| 2025-11-05 | Steijaert Manuel JM (Officer) | Planned sale (10b5-1) | 13.1K | $300.42 | $3.9M |
| 2025-09-02 | Flatley Edith Morgan (Officer) | Planned sale (10b5-1) | 1,000 | $315.00 | $315K |
| 2025-08-20 | Flatley Edith Morgan (Officer) | Planned sale (10b5-1) | 24 | $315.00 | $8K |
| 2025-08-20 | Flatley Edith Morgan (Officer) | Planned sale (10b5-1) | 4,692 | $315.00 | $1.5M |
| 2025-08-19 | Banner Jonathan (Officer) | Discretionary sale | 1,000 | $310.00 | $310K |
| 2025-08-06 | Ralls-Morrison Desiree (Officer) | Planned sale (10b5-1) | 2,487 | $310.00 | $771K |
| 2025-08-01 | Flatley Edith Morgan (Officer) | Planned sale (10b5-1) | 976 | $303.50 | $296K |
| 2025-07-23 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 939 | $299.49 | $281K |
| 2025-07-10 | Flatley Edith Morgan (Officer) | Planned sale (10b5-1) | 1,000 | $300.00 | $300K |
| 2025-06-23 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 939 | $288.52 | $271K |
| 2025-05-23 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 939 | $315.07 | $296K |
| 2025-05-20 | Steijaert Manuel JM (Officer) | Discretionary sale | 6,000 | $319.66 | $1.9M |
| 2025-04-23 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 939 | $318.50 | $299K |
| 2025-03-24 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 939 | $306.30 | $288K |
| 2025-02-27 | Boyd Tiffanie L. (Officer) | Discretionary sale | 1,000 | $309.27 | $309K |
| 2025-02-24 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 939 | $305.00 | $286K |
| 2025-02-24 | Steijaert Manuel JM (Officer) | Discretionary sale | 10.5K | $308.71 | $3.2M |
| 2025-02-21 | Gross Marion K. (Officer) | Discretionary sale | 1,099 | $304.60 | $335K |
| 2025-02-21 | Banner Jonathan (Officer) | Discretionary sale | 1,500 | $304.33 | $456K |
| 2025-02-19 | Flatley Edith Morgan (Officer) | Discretionary sale | 3,200 | $300.76 | $962K |
| 2025-02-13 | Banner Jonathan (Officer) | Discretionary sale | 9,200 | $307.41 | $2.8M |
| 2025-02-11 | Kempczinski Christopher J (CEO) | Discretionary sale | 10.5K | $310.05 | $3.3M |
| 2025-01-23 | Erlinger Joseph M. (Officer) | Discretionary sale | 300 | $280.75 | $84K |
| 2025-01-02 | Gross Marion K. (Officer) | Planned sale (10b5-1) | 1,499 | $290.95 | $436K |
| 2024-12-31 | Ralls-Morrison Desiree (Officer) | Planned sale (10b5-1) | 3,408 | $289.63 | $987K |
| 2024-12-30 | Ralls-Morrison Desiree (Officer) | Planned sale (10b5-1) | 3,409 | $290.15 | $989K |
| 2024-12-23 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 1,099 | $291.10 | $320K |
| 2024-11-25 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 1,099 | $292.50 | $321K |
| 2024-11-01 | Gross Marion K. (Officer) | Planned sale (10b5-1) | 1,499 | $294.51 | $441K |
| 2024-10-23 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 1,099 | $292.38 | $321K |
| 2024-10-14 | Flatley Edith Morgan (Officer) | Planned sale (10b5-1) | 2,346 | $310.00 | $727K |
| 2024-09-27 | Kempczinski Christopher J (CEO) | Planned sale (10b5-1) | 9,291 | $305.00 | $2.8M |
| 2024-09-24 | Kempczinski Christopher J (CEO) | Planned sale (10b5-1) | 6,629 | $300.00 | $2M |
| 2024-09-23 | Kempczinski Christopher J (CEO) | Planned sale (10b5-1) | 11.7K | $300.03 | $3.5M |
| 2024-09-23 | Borden Ian Frederick (CFO) | Planned sale (10b5-1) | 5,939 | $300.04 | $1.8M |
| 2024-09-23 | Erlinger Joseph M. (Officer) | Planned sale (10b5-1) | 1,099 | $298.57 | $328K |
| 2024-09-16 | Kempczinski Christopher J (CEO) | Planned sale (10b5-1) | 3,934 | $300.00 | $1.2M |
| 2024-09-16 | Borden Ian Frederick (CFO) | Planned sale (10b5-1) | 1,325 | $300.00 | $398K |
| 2024-09-03 | Gross Marion K. (Officer) | Planned sale (10b5-1) | 1,498 | $286.36 | $429K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
214 Forms 4, 3 years
2 filed late
0 amendments
9.2 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.