What the executives and directors of PepsiCo actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Laguarta Ramon Chairman and CEO | CEO | 521.6K | — | $4.7M |
| POHLAD ROBERT C | Director | 189.4K | — | — |
| Popovici Silviu CEO, Europe and MEA | CEO | 149.5K | — | — |
| Johnston Hugh F Vice Chairman, EVP & CFO | CFO | 136.8K | — | — |
| Williams Steven C CEO, North America | CEO | 122.2K | — | — |
| Kanioura Athina CEO, LATAM Foods and EVP, S&T | CEO | 101.2K | — | — |
| Santilli Paula CEO, Latin America Foods | CEO | 98K | — | — |
| VASELLA DANIEL | Director | 91.9K | — | — |
| Willemsen Eugene CEO, International Beverages | CEO | 84.6K | — | $1.1M |
| Krishnan Ramkumar CEO, North America | CEO | 82.7K | — | — |
| Flavell David EVP, Gen Counsel & Corp Sec | Officer | 74.8K | — | $405K |
| Schmitt Stephen T. EVP & Chief Financial Officer | CFO | 66.9K | — | — |
| DUBLON DINA | Director | 48.2K | — | — |
| COOK IAN M | Director | 47.8K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-27 | Flavell David (Officer) | Discretionary sale | 2,900 | $139.54 | $405K |
| 2026-03-04 | Willemsen Eugene (CEO) | Discretionary sale | 2,702 | $164.44 | $444K |
| 2026-03-04 | Willemsen Eugene (CEO) | Discretionary sale | 3,798 | $164.46 | $625K |
| 2026-03-02 | Laguarta Ramon (CEO) | Discretionary sale | 27.9K | $167.39 | $4.7M |
| 2025-03-04 | Gallagher Marie T. (Officer) | Discretionary sale | 25K | $159.55 | $4M |
| 2025-03-03 | Laguarta Ramon (CEO) | Discretionary sale | 50K | $154.90 | $7.7M |
| 2025-03-03 | Krishnan Ramkumar (CEO) | Discretionary sale | 225 | $153.51 | $35K |
| 2025-03-03 | Krishnan Ramkumar (CEO) | Discretionary sale | 9,700 | $150.91 | $1.5M |
| 2025-03-03 | Williams Steven C (CEO) | Discretionary sale | 18K | $150.89 | $2.7M |
| 2025-03-03 | Willemsen Eugene (CEO) | Discretionary sale | 10K | $154.33 | $1.5M |
| 2025-03-03 | Flavell David (Officer) | Discretionary sale | 6,906 | $150.90 | $1M |
| 2025-02-27 | Santilli Paula (CEO) | Discretionary sale | 7,777 | $151.90 | $1.2M |
| 2024-05-10 | Flavell David (Officer) | Discretionary sale | 6,628 | $179.86 | $1.2M |
| 2024-05-09 | Krishnan Ramkumar (CEO) | Discretionary sale | 5,620 | $178.00 | $1M |
| 2024-03-11 | Krishnan Ramkumar (CEO) | Discretionary sale | 4,563 | $164.44 | $750K |
| 2024-02-23 | Willemsen Eugene (CEO) | Discretionary sale | 7,700 | $169.74 | $1.3M |
| 2023-11-10 | Johnston Hugh F (CFO) | Discretionary sale | 18.8K | $166.62 | $3.1M |
| 2023-11-10 | Johnston Hugh F (CFO) | Discretionary sale | 29.6K | $166.68 | $4.9M |
| 2023-03-09 | POHLAD ROBERT C (Director) | Discretionary sale | 360 | $174.34 | $63K |
| 2023-03-09 | POHLAD ROBERT C (Director) | Discretionary sale | 12.5K | $172.74 | $2.2M |
| 2023-03-09 | POHLAD ROBERT C (Director) | Discretionary sale | 17.9K | $173.87 | $3.1M |
| 2023-03-09 | POHLAD ROBERT C (Director) | Discretionary sale | 44.2K | $171.81 | $7.6M |
| 2023-03-07 | Krishnan Ramkumar (CEO) | Discretionary sale | 16.8K | $172.70 | $2.9M |
| 2022-10-26 | Gallagher Marie T. (Officer) | Discretionary sale | 5,558 | $180.01 | $1M |
| 2022-10-26 | Santilli Paula (CEO) | Discretionary sale | 2,787 | $179.63 | $501K |
| 2022-10-24 | Johnston Hugh F (CFO) | Discretionary sale | 5,692 | $175.35 | $998K |
| 2022-10-24 | Johnston Hugh F (CFO) | Discretionary sale | 17.7K | $175.87 | $3.1M |
| 2022-10-21 | Laguarta Ramon (CEO) | Discretionary sale | 5,900 | $173.09 | $1M |
| 2022-07-28 | Krishnan Ramkumar (CEO) | Discretionary sale | 3,433 | $174.83 | $600K |
| 2022-07-15 | Williams Steven C (CEO) | Discretionary sale | 1,753 | $171.18 | $300K |
| 2022-05-17 | Tanner Kirk (CEO) | Discretionary sale | 5,732 | $174.63 | $1M |
| 2022-05-17 | Tanner Kirk (CEO) | Discretionary sale | 7,947 | $173.81 | $1.4M |
| 2022-05-16 | Willemsen Eugene (CEO) | Discretionary sale | 4,560 | $175.61 | $801K |
| 2022-05-16 | Flavell David (Officer) | Discretionary sale | 5,150 | $175.11 | $902K |
| 2022-05-10 | Krishnan Ramkumar (CEO) | Discretionary sale | 4,790 | $171.76 | $823K |
| 2021-10-21 | Johnston Hugh F (CFO) | Discretionary sale | 7,533 | $161.04 | $1.2M |
| 2021-10-21 | Johnston Hugh F (CFO) | Discretionary sale | 29.7K | $160.11 | $4.8M |
| 2021-08-06 | Flavell David (Officer) | Discretionary sale | 2,000 | $154.39 | $309K |
| 2021-07-19 | Gallagher Marie T. (Officer) | Discretionary sale | 7,409 | $155.70 | $1.2M |
| 2021-05-07 | Popovici Silviu (CEO) | Discretionary sale | 20K | $145.40 | $2.9M |
| 2021-02-16 | Williams Steven C (CEO) | Discretionary sale | 10.3K | $134.11 | $1.4M |
| 2020-11-03 | Tanner Kirk (CEO) | Discretionary sale | 12.5K | $136.81 | $1.7M |
| 2020-07-17 | Laguarta Ramon (CEO) | Discretionary sale | 13.1K | $134.86 | $1.8M |
| 2020-07-16 | Gallagher Marie T. (Officer) | Discretionary sale | 3,335 | $133.32 | $445K |
| 2020-07-15 | Schellekens Ronald (Officer) | Discretionary sale | 7,611 | $135.35 | $1M |
| 2020-07-15 | Williams Steven C (CEO) | Discretionary sale | 2,600 | $134.32 | $349K |
| 2020-05-18 | Willemsen Eugene (CEO) | Discretionary sale | 7,800 | $135.27 | $1.1M |
| 2020-02-18 | Gallagher Marie T. (Officer) | Discretionary sale | 8,571 | $146.68 | $1.3M |
| 2019-08-02 | Tanner Kirk (CEO) | Discretionary sale | 9,573 | $128.15 | $1.2M |
| 2019-07-11 | Williams Steven C (CEO) | Discretionary sale | 2,420 | $133.95 | $324K |
| 2019-05-16 | Laguarta Ramon (CEO) | Discretionary sale | 15.4K | $129.43 | $2M |
| 2019-04-26 | Yawman David (Officer) | Discretionary sale | 25.3K | $126.42 | $3.2M |
| 2019-04-22 | Gallagher Marie T. (Officer) | Discretionary sale | 7,800 | $125.99 | $983K |
| 2019-03-07 | Sankaran Vivek (CEO) | Discretionary sale | 13K | $117.28 | $1.5M |
| 2018-10-31 | Spanos Mike (CEO) | Discretionary sale | 20.1K | $112.42 | $2.3M |
| 2018-10-23 | Khan Mehmood (Officer) | Discretionary sale | 40.1K | $110.13 | $4.4M |
| 2018-10-23 | Khan Mehmood (Officer) | Discretionary sale | 57.3K | $110.05 | $6.3M |
| 2018-10-22 | Khan Mehmood (Officer) | Discretionary sale | 7,106 | $110.46 | $785K |
| 2018-10-22 | Khan Mehmood (Officer) | Discretionary sale | 63.8K | $110.13 | $7M |
| 2018-10-16 | Yawman David (Officer) | Discretionary sale | 12K | $106.99 | $1.3M |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.