PepsiCo insider activity
What the executives and directors of PepsiCo actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$6.2M
net open-market flow, 12 m
0 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
4,954 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 113 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Aug 5, 2026 | POHLAD ROBERT C | 398 |
| Jul 1, 2026 | Willemsen Eugene | 1,349 |
| Jun 1, 2026 | VASELLA DANIEL | 424 |
| Jun 1, 2026 | Gibbs David W | 71 |
| Jun 1, 2026 | Diamond Susan M | 565 |
| Jun 1, 2026 | Bailey Jennifer | 424 |
| May 31, 2026 | VASELLA DANIEL | 1,481 |
| May 31, 2026 | Diamond Susan M | 128 |
| May 31, 2026 | Bailey Jennifer | 125 |
| May 6, 2026 | Gibbs David W | 1,534 |
| Mar 2, 2026 | POHLAD ROBERT C | 200 |
| Mar 1, 2026 | Laguarta Ramon | 137K |
| Mar 1, 2026 | Krishnan Ramkumar | 48K |
| Mar 1, 2026 | Popovici Silviu | 45K |
| Mar 1, 2026 | Willemsen Eugene | 43K |
| Mar 1, 2026 | Schmitt Becky | 39K |
| Mar 1, 2026 | Flavell David | 40K |
| Mar 1, 2026 | Tammara Christine E | 6,197 |
| Mar 1, 2026 | Schmitt Stephen T. | 30K |
| Mar 1, 2026 | Kanioura Athina | 47K |
| Dec 1, 2025 | VASELLA DANIEL | 401 |
| Dec 1, 2025 | Diamond Susan M | 535 |
| Dec 1, 2025 | Agbaje Segun | 401 |
| Dec 1, 2025 | Lewis Dave J | 401 |
| Dec 1, 2025 | Bailey Jennifer | 401 |
| Nov 10, 2025 | Schmitt Stephen T. | 49K |
| Oct 1, 2025 | POHLAD ROBERT C | 2,091 |
| Oct 1, 2025 | DUBLON DINA | 3,093 |
| Oct 1, 2025 | Weisser Alberto | 2,542 |
| Oct 1, 2025 | VASELLA DANIEL | 2,924 |
| Oct 1, 2025 | COOK IAN M | 3,036 |
| Oct 1, 2025 | Gass Michelle | 1,763 |
| Oct 1, 2025 | COOPER EDITH W | 1,630 |
| Oct 1, 2025 | Conde Cesar | 2,004 |
| Oct 1, 2025 | Page David C | 2,120 |
| Oct 1, 2025 | Walker Darren | 1,955 |
| Oct 1, 2025 | Diamond Susan M | 1,492 |
| Oct 1, 2025 | Agbaje Segun | 1,628 |
| Oct 1, 2025 | Lewis Dave J | 1,561 |
| Oct 1, 2025 | Bailey Jennifer | 1,492 |
| Jun 1, 2025 | VASELLA DANIEL | 1,762 |
| Jun 1, 2025 | Diamond Susan M | 532 |
| Jun 1, 2025 | Agbaje Segun | 649 |
| Jun 1, 2025 | Lewis Dave J | 590 |
| Jun 1, 2025 | Bailey Jennifer | 532 |
| Jun 1, 2025 | Schmitt Becky | 1,335 |
| Mar 4, 2025 | Willemsen Eugene | 15K |
| Mar 1, 2025 | Santilli Paula | 34K |
| Mar 1, 2025 | Gallagher Marie T. | 3,083 |
| Mar 1, 2025 | Laguarta Ramon | 188K |
| Mar 1, 2025 | Krishnan Ramkumar | 40K |
| Mar 1, 2025 | Popovici Silviu | 38K |
| Mar 1, 2025 | Williams Steven C | 49K |
| Mar 1, 2025 | Willemsen Eugene | 29K |
| Mar 1, 2025 | Schmitt Becky | 12K |
| Mar 1, 2025 | Flavell David | 24K |
| Mar 1, 2025 | Caulfield James T. | 14K |
| Mar 1, 2025 | Ferdinando Rachel | 12K |
| Dec 1, 2024 | VASELLA DANIEL | 368 |
| Dec 1, 2024 | Diamond Susan M | 368 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 442K |
| Granted | 476K |
| Other in | 987K |
| Withheld for tax | 60K |
| Discretionary sales | 37K |
| Other out | 1.8M |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Laguarta Ramon | 317K | 522K | 164.7 |
| POHLAD ROBERT C | 256K | 190K | 74.1 |
| Popovici Silviu | 81K | 171K | 210.5 |
| Williams Steven C | 73K | 122K | 168.3 |
Who holds what
the 14 largest holdings of 30| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Laguarta Ramon Chairman and CEO Last trade Mar 2, 2026 | CEO | 522K | – | $4.7M | net selling over the year: 0 months buying, 1 month selling | Mar 2, 2026 |
| POHLAD ROBERT C Last trade Mar 9, 2023 | Director | 190K | – | – | Mar 9, 2023 | |
| Popovici Silviu CEO, Europe and MEA Last trade May 7, 2021 | CEO | 149K | – | – | May 7, 2021 | |
| Johnston Hugh F Vice Chairman, EVP & CFO Last trade Nov 10, 2023 | CFO | 137K | – | – | Nov 10, 2023 | |
| Williams Steven C CEO, North America Last trade Mar 3, 2025 | CEO | 122K | – | – | Mar 3, 2025 | |
| Kanioura Athina CEO, LATAM Foods and EVP, S&T | CEO | 101K | – | – | – | |
| Santilli Paula CEO, Latin America Foods Last trade Feb 27, 2025 | CEO | 98K | – | – | Feb 27, 2025 | |
| VASELLA DANIEL Last trade Oct 14, 2015 | Director | 92K | – | – | Oct 14, 2015 | |
| Willemsen Eugene CEO, International Beverages Last trade Mar 4, 2026 | CEO | 85K | – | $1.1M | net selling over the year: 0 months buying, 1 month selling | Mar 4, 2026 |
| Krishnan Ramkumar CEO, North America Last trade Mar 3, 2025 | CEO | 83K | – | – | Mar 3, 2025 | |
| Flavell David EVP, Gen Counsel & Corp Sec Last trade Jul 27, 2026 | Officer | 75K | – | $405K | net selling over the year: 0 months buying, 1 month selling | Jul 27, 2026 |
| Schmitt Stephen T. EVP & Chief Financial Officer | CFO | 67K | – | – | – | |
| DUBLON DINA Last trade Oct 8, 2015 | Director | 48K | – | – | Oct 8, 2015 | |
| COOK IAN M | Director | 48K | – | – | – |
Open-market trade log
the 60 most recent of 559| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Jul 27, 2026 | Flavell David (Officer) 2,900 shares $139.54 +0.0% since trade filed Jul 29, 2026 | Discretionary sale | 2,900 | $139.54 | $405K | +0.0% | Jul 29, 2026 |
| Mar 4, 2026 | Willemsen Eugene (CEO) 2,702 shares $164.44 −15.1% since trade filed Mar 6, 2026 | Discretionary sale | 2,702 | $164.44 | $444K | −15.1% | Mar 6, 2026 |
| Mar 4, 2026 | Willemsen Eugene (CEO) 3,798 shares $164.46 −15.2% since trade filed Mar 6, 2026 | Discretionary sale | 3,798 | $164.46 | $625K | −15.2% | Mar 6, 2026 |
| Mar 2, 2026 | Laguarta Ramon (CEO) 28K shares $167.39 −16.6% since trade filed Mar 3, 2026 | Discretionary sale | 28K | $167.39 | $4.7M | −16.6% | Mar 3, 2026 |
| Mar 4, 2025 | Gallagher Marie T. (Officer) 25K shares $159.55 −12.5% since trade filed Mar 6, 2025 | Discretionary sale | 25K | $159.55 | $4.0M | −12.5% | Mar 6, 2025 |
| Mar 3, 2025 | Laguarta Ramon (CEO) 50K shares $154.90 −9.9% since trade filed Mar 4, 2025 | Discretionary sale | 50K | $154.90 | $7.7M | −9.9% | Mar 4, 2025 |
| Mar 3, 2025 | Krishnan Ramkumar (CEO) 225 shares $153.51 −9.1% since trade filed Mar 4, 2025 | Discretionary sale | 225 | $153.51 | $35K | −9.1% | Mar 4, 2025 |
| Mar 3, 2025 | Krishnan Ramkumar (CEO) 9,700 shares $150.91 −7.5% since trade filed Mar 4, 2025 | Discretionary sale | 9,700 | $150.91 | $1.5M | −7.5% | Mar 4, 2025 |
| Mar 3, 2025 | Williams Steven C (CEO) 18K shares $150.89 −7.5% since trade filed Mar 4, 2025 | Discretionary sale | 18K | $150.89 | $2.7M | −7.5% | Mar 4, 2025 |
| Mar 3, 2025 | Willemsen Eugene (CEO) 10K shares $154.33 −9.6% since trade filed Mar 4, 2025 | Discretionary sale | 10K | $154.33 | $1.5M | −9.6% | Mar 4, 2025 |
| Mar 3, 2025 | Flavell David (Officer) 6,906 shares $150.90 −7.5% since trade filed Mar 4, 2025 | Discretionary sale | 6,906 | $150.90 | $1.0M | −7.5% | Mar 4, 2025 |
| Feb 27, 2025 | Santilli Paula (CEO) 7,777 shares $151.90 −8.1% since trade filed Mar 3, 2025 | Discretionary sale | 7,777 | $151.90 | $1.2M | −8.1% | Mar 3, 2025 |
| May 10, 2024 | Flavell David (Officer) 6,628 shares $179.86 −22.4% since trade filed May 14, 2024 | Discretionary sale | 6,628 | $179.86 | $1.2M | −22.4% | May 14, 2024 |
| May 9, 2024 | Krishnan Ramkumar (CEO) 5,620 shares $178.00 −21.6% since trade filed May 13, 2024 | Discretionary sale | 5,620 | $178.00 | $1.0M | −21.6% | May 13, 2024 |
| Mar 11, 2024 | Krishnan Ramkumar (CEO) 4,563 shares $164.44 −15.1% since trade filed Mar 13, 2024 | Discretionary sale | 4,563 | $164.44 | $750K | −15.1% | Mar 13, 2024 |
| Feb 23, 2024 | Willemsen Eugene (CEO) 7,700 shares $169.74 −17.8% since trade filed Feb 27, 2024 | Discretionary sale | 7,700 | $169.74 | $1.3M | −17.8% | Feb 27, 2024 |
| Nov 10, 2023 | Johnston Hugh F (CFO) 19K shares $166.62 −16.3% since trade filed Nov 14, 2023 | Discretionary sale | 19K | $166.62 | $3.1M | −16.3% | Nov 14, 2023 |
| Nov 10, 2023 | Johnston Hugh F (CFO) 30K shares $166.68 −16.3% since trade filed Nov 14, 2023 | Discretionary sale | 30K | $166.68 | $4.9M | −16.3% | Nov 14, 2023 |
| Mar 9, 2023 | POHLAD ROBERT C (Director) 360 shares $174.34 −20.0% since trade filed Mar 13, 2023 | Discretionary sale | 360 | $174.34 | $63K | −20.0% | Mar 13, 2023 |
| Mar 9, 2023 | POHLAD ROBERT C (Director) 13K shares $172.74 −19.2% since trade filed Mar 13, 2023 | Discretionary sale | 13K | $172.74 | $2.2M | −19.2% | Mar 13, 2023 |
| Mar 9, 2023 | POHLAD ROBERT C (Director) 18K shares $173.87 −19.7% since trade filed Mar 13, 2023 | Discretionary sale | 18K | $173.87 | $3.1M | −19.7% | Mar 13, 2023 |
| Mar 9, 2023 | POHLAD ROBERT C (Director) 44K shares $171.81 −18.8% since trade filed Mar 13, 2023 | Discretionary sale | 44K | $171.81 | $7.6M | −18.8% | Mar 13, 2023 |
| Mar 7, 2023 | Krishnan Ramkumar (CEO) 17K shares $172.70 −19.2% since trade filed Mar 9, 2023 | Discretionary sale | 17K | $172.70 | $2.9M | −19.2% | Mar 9, 2023 |
| Oct 26, 2022 | Gallagher Marie T. (Officer) 5,558 shares $180.01 −22.5% since trade filed Oct 28, 2022 | Discretionary sale | 5,558 | $180.01 | $1.0M | −22.5% | Oct 28, 2022 |
| Oct 26, 2022 | Santilli Paula (CEO) 2,787 shares $179.63 −22.3% since trade filed Oct 28, 2022 | Discretionary sale | 2,787 | $179.63 | $501K | −22.3% | Oct 28, 2022 |
| Oct 24, 2022 | Johnston Hugh F (CFO) 5,692 shares $175.35 −20.4% since trade filed Oct 26, 2022 | Discretionary sale | 5,692 | $175.35 | $998K | −20.4% | Oct 26, 2022 |
| Oct 24, 2022 | Johnston Hugh F (CFO) 18K shares $175.87 −20.7% since trade filed Oct 26, 2022 | Discretionary sale | 18K | $175.87 | $3.1M | −20.7% | Oct 26, 2022 |
| Oct 21, 2022 | Laguarta Ramon (CEO) 5,900 shares $173.09 −19.4% since trade filed Oct 25, 2022 | Discretionary sale | 5,900 | $173.09 | $1.0M | −19.4% | Oct 25, 2022 |
| Jul 28, 2022 | Krishnan Ramkumar (CEO) 3,433 shares $174.83 −20.2% since trade filed Aug 1, 2022 | Discretionary sale | 3,433 | $174.83 | $600K | −20.2% | Aug 1, 2022 |
| Jul 15, 2022 | Williams Steven C (CEO) 1,753 shares $171.18 −18.5% since trade filed Jul 19, 2022 | Discretionary sale | 1,753 | $171.18 | $300K | −18.5% | Jul 19, 2022 |
| May 17, 2022 | Tanner Kirk (CEO) 5,732 shares $174.63 −20.1% since trade filed May 19, 2022 | Discretionary sale | 5,732 | $174.63 | $1.0M | −20.1% | May 19, 2022 |
| May 17, 2022 | Tanner Kirk (CEO) 7,947 shares $173.81 −19.7% since trade filed May 19, 2022 | Discretionary sale | 7,947 | $173.81 | $1.4M | −19.7% | May 19, 2022 |
| May 16, 2022 | Willemsen Eugene (CEO) 4,560 shares $175.61 −20.5% since trade filed May 18, 2022 | Discretionary sale | 4,560 | $175.61 | $801K | −20.5% | May 18, 2022 |
| May 16, 2022 | Flavell David (Officer) 5,150 shares $175.11 −20.3% since trade filed May 18, 2022 | Discretionary sale | 5,150 | $175.11 | $902K | −20.3% | May 18, 2022 |
| May 10, 2022 | Krishnan Ramkumar (CEO) 4,790 shares $171.76 −18.8% since trade filed May 12, 2022 | Discretionary sale | 4,790 | $171.76 | $823K | −18.8% | May 12, 2022 |
| Oct 21, 2021 | Johnston Hugh F (CFO) 7,533 shares $161.04 −13.4% since trade filed Oct 25, 2021 | Discretionary sale | 7,533 | $161.04 | $1.2M | −13.4% | Oct 25, 2021 |
| Oct 21, 2021 | Johnston Hugh F (CFO) 30K shares $160.11 −12.9% since trade filed Oct 25, 2021 | Discretionary sale | 30K | $160.11 | $4.8M | −12.9% | Oct 25, 2021 |
| Aug 6, 2021 | Flavell David (Officer) 2,000 shares $154.39 filed Aug 10, 2021 | Discretionary sale | 2,000 | $154.39 | $309K | – | Aug 10, 2021 |
| Jul 19, 2021 | Gallagher Marie T. (Officer) 7,409 shares $155.70 filed Jul 21, 2021 | Discretionary sale | 7,409 | $155.70 | $1.2M | – | Jul 21, 2021 |
| May 7, 2021 | Popovici Silviu (CEO) 20K shares $145.40 filed May 11, 2021 | Discretionary sale | 20K | $145.40 | $2.9M | – | May 11, 2021 |
| Feb 16, 2021 | Williams Steven C (CEO) 10K shares $134.11 filed Feb 18, 2021 | Discretionary sale | 10K | $134.11 | $1.4M | – | Feb 18, 2021 |
| Nov 3, 2020 | Tanner Kirk (CEO) 13K shares $136.81 filed Nov 5, 2020 | Discretionary sale | 13K | $136.81 | $1.7M | – | Nov 5, 2020 |
| Jul 17, 2020 | Laguarta Ramon (CEO) 13K shares $134.86 filed Jul 21, 2020 | Discretionary sale | 13K | $134.86 | $1.8M | – | Jul 21, 2020 |
| Jul 16, 2020 | Gallagher Marie T. (Officer) 3,335 shares $133.32 filed Jul 20, 2020 | Discretionary sale | 3,335 | $133.32 | $445K | – | Jul 20, 2020 |
| Jul 15, 2020 | Schellekens Ronald (Officer) 7,611 shares $135.35 filed Jul 17, 2020 | Discretionary sale | 7,611 | $135.35 | $1.0M | – | Jul 17, 2020 |
| Jul 15, 2020 | Williams Steven C (CEO) 2,600 shares $134.32 filed Jul 17, 2020 | Discretionary sale | 2,600 | $134.32 | $349K | – | Jul 17, 2020 |
| May 18, 2020 | Willemsen Eugene (CEO) 7,800 shares $135.27 filed May 20, 2020 | Discretionary sale | 7,800 | $135.27 | $1.1M | – | May 20, 2020 |
| Feb 18, 2020 | Gallagher Marie T. (Officer) 8,571 shares $146.68 filed Feb 20, 2020 | Discretionary sale | 8,571 | $146.68 | $1.3M | – | Feb 20, 2020 |
| Aug 2, 2019 | Tanner Kirk (CEO) 9,573 shares $128.15 filed Aug 6, 2019 | Discretionary sale | 9,573 | $128.15 | $1.2M | – | Aug 6, 2019 |
| Jul 11, 2019 | Williams Steven C (CEO) 2,420 shares $133.95 filed Jul 12, 2019 | Discretionary sale | 2,420 | $133.95 | $324K | – | Jul 12, 2019 |
| May 16, 2019 | Laguarta Ramon (CEO) 15K shares $129.43 filed May 20, 2019 | Discretionary sale | 15K | $129.43 | $2.0M | – | May 20, 2019 |
| Apr 26, 2019 | Yawman David (Officer) 25K shares $126.42 filed Apr 30, 2019 | Discretionary sale | 25K | $126.42 | $3.2M | – | Apr 30, 2019 |
| Apr 22, 2019 | Gallagher Marie T. (Officer) 7,800 shares $125.99 filed Apr 24, 2019 | Discretionary sale | 7,800 | $125.99 | $983K | – | Apr 24, 2019 |
| Mar 7, 2019 | Sankaran Vivek (CEO) 13K shares $117.28 filed Mar 8, 2019 | Discretionary sale | 13K | $117.28 | $1.5M | – | Mar 8, 2019 |
| Oct 31, 2018 | Spanos Mike (CEO) 20K shares $112.42 filed Nov 2, 2018 | Discretionary sale | 20K | $112.42 | $2.3M | – | Nov 2, 2018 |
| Oct 23, 2018 | Khan Mehmood (Officer) 40K shares $110.13 filed Oct 24, 2018 | Discretionary sale | 40K | $110.13 | $4.4M | – | Oct 24, 2018 |
| Oct 23, 2018 | Khan Mehmood (Officer) 57K shares $110.05 filed Oct 24, 2018 | Discretionary sale | 57K | $110.05 | $6.3M | – | Oct 24, 2018 |
| Oct 22, 2018 | Khan Mehmood (Officer) 7,106 shares $110.46 filed Oct 24, 2018 | Discretionary sale | 7,106 | $110.46 | $785K | – | Oct 24, 2018 |
| Oct 22, 2018 | Khan Mehmood (Officer) 64K shares $110.13 filed Oct 24, 2018 | Discretionary sale | 64K | $110.13 | $7.0M | – | Oct 24, 2018 |
| Oct 16, 2018 | Yawman David (Officer) 12K shares $106.99 filed Oct 18, 2018 | Discretionary sale | 12K | $106.99 | $1.3M | – | Oct 18, 2018 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
127 Forms 4, 3 years
0 filed late
0 amendments
2.3 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.