What the executives and directors of Progressive Corporation actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Griffith Susan Patricia President and CEO | CEO | 576.5K | — | $15.5M |
| DAVIS CHARLES A | Director | 250.9K | — | — |
| Sauerland John P VP and Chief Financial Officer | CFO | 231K | — | $1.1M |
| Niederst Lori A Chief Personal Lines Officer | Officer | 55.7K | — | $2M |
| Callahan Patrick K Personal Lines President | Officer | 49.3K | — | $3.1M |
| Quigg Andrew J VP and Chief Financial Officer | CFO | 42.6K | — | $1.1M |
| Murphy John Jo Claims President | Officer | 41.3K | — | $4M |
| Broz Steven Chief Information Officer | Officer | 37.3K | — | $2.3M |
| Mascaro Daniel P Vice Pres, Secretary and CLO | Officer | 36.1K | — | — |
| Bailo Karen Commercial Lines President | Officer | 32.3K | — | $2.5M |
| Bauer Jonathan S. Chief Investment Officer | Officer | 26.3K | — | $1.6M |
| Clawson William L. II Chief Human Resources Officer | Officer | 25.5K | — | — |
| Kent Remi Chief Marketing Officer | Officer | 22.6K | — | — |
| KELLY JEFFREY D | Director | 22.5K | — | $1.5M |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-28 | Quigg Andrew J (CFO) | Planned sale (10b5-1) | 3,499 | $220.00 | $770K |
| 2026-07-27 | Griffith Susan Patricia (CEO) | Planned sale (10b5-1) | 37.3K | $212.71 | $7.9M |
| 2026-07-27 | Murphy John Jo (Officer) | Planned sale (10b5-1) | 8,124 | $212.70 | $1.7M |
| 2026-07-27 | Bauer Jonathan S. (Officer) | Planned sale (10b5-1) | 2,242 | $212.71 | $477K |
| 2026-07-27 | Bailo Karen (Officer) | Planned sale (10b5-1) | 8,452 | $212.71 | $1.8M |
| 2026-07-23 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,156 | $205.17 | $237K |
| 2026-06-24 | KELLY JEFFREY D (Director) | Discretionary sale | 7,000 | $216.33 | $1.5M |
| 2026-06-22 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,157 | $204.76 | $237K |
| 2026-06-05 | Murphy John Jo (Officer) | Planned sale (10b5-1) | 5,916 | $200.00 | $1.2M |
| 2026-06-05 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,157 | $200.00 | $231K |
| 2026-04-16 | Johnson Devin C (Director) | Discretionary sale | 980 | $203.10 | $199K |
| 2026-03-20 | Joyce Carl G (Officer) | Discretionary sale | 270 | $206.50 | $56K |
| 2026-03-05 | Bailo Karen (Officer) | Planned sale (10b5-1) | 3,517 | $212.00 | $746K |
| 2026-03-05 | Joyce Carl G (Officer) | Planned sale (10b5-1) | 141 | $212.00 | $30K |
| 2026-02-24 | Pumarejo Maribel (Officer) | Discretionary sale | 739 | $203.25 | $150K |
| 2026-02-23 | Bauer Jonathan S. (Officer) | Planned sale (10b5-1) | 2,266 | $203.05 | $460K |
| 2026-01-21 | Quigg Andrew J (Officer) | Planned sale (10b5-1) | 1,649 | $204.35 | $337K |
| 2026-01-21 | Bauer Jonathan S. (Officer) | Planned sale (10b5-1) | 3,105 | $204.35 | $635K |
| 2025-12-19 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,344 | $224.80 | $302K |
| 2025-11-28 | Sauerland John P (CFO) | Planned sale (10b5-1) | 5,000 | $228.48 | $1.1M |
| 2025-11-21 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,345 | $228.29 | $307K |
| 2025-11-11 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,345 | $220.00 | $296K |
| 2025-09-19 | Callahan Patrick K (Officer) | Planned sale (10b5-1) | 6,420 | $242.22 | $1.6M |
| 2025-09-19 | Murphy John Jo (Officer) | Planned sale (10b5-1) | 2,218 | $242.10 | $537K |
| 2025-09-19 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,345 | $242.10 | $326K |
| 2025-09-02 | Griffith Susan Patricia (CEO) | Planned sale (10b5-1) | 30.7K | $246.06 | $7.5M |
| 2025-08-22 | Callahan Patrick K (Officer) | Planned sale (10b5-1) | 6,232 | $249.96 | $1.6M |
| 2025-08-22 | Murphy John Jo (Officer) | Planned sale (10b5-1) | 2,218 | $250.78 | $556K |
| 2025-08-22 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,345 | $250.78 | $337K |
| 2025-08-14 | Niederst Lori A (Officer) | Planned sale (10b5-1) | 8,063 | $250.18 | $2M |
| 2025-07-28 | Griffith Susan Patricia (CEO) | Planned sale (10b5-1) | 30.7K | $242.12 | $7.4M |
| 2025-07-28 | Sauerland John P (CFO) | Planned sale (10b5-1) | 16.7K | $249.24 | $4.2M |
| 2025-07-28 | Callahan Patrick K (Officer) | Planned sale (10b5-1) | 6,232 | $242.16 | $1.5M |
| 2025-07-28 | Murphy John Jo (Officer) | Planned sale (10b5-1) | 2,218 | $249.24 | $553K |
| 2025-07-28 | Quigg Andrew J (Officer) | Planned sale (10b5-1) | 3,191 | $249.24 | $795K |
| 2025-07-28 | Bauer Jonathan S. (Officer) | Planned sale (10b5-1) | 2,391 | $249.24 | $596K |
| 2025-07-28 | Bailo Karen (Officer) | Planned sale (10b5-1) | 8,922 | $249.24 | $2.2M |
| 2025-07-18 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,267 | $247.54 | $314K |
| 2025-06-30 | Sauerland John P (CFO) | Planned sale (10b5-1) | 10K | $263.79 | $2.6M |
| 2025-06-20 | Burgdoerfer Stuart B (Director) | Discretionary sale | 3,681 | $260.43 | $959K |
| 2025-06-20 | Murphy John Jo (Officer) | Planned sale (10b5-1) | 4,000 | $260.38 | $1M |
| 2025-06-20 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,267 | $260.38 | $330K |
| 2025-05-28 | Sauerland John P (CFO) | Planned sale (10b5-1) | 10K | $275.37 | $2.8M |
| 2025-05-23 | Broz Steven (Officer) | Planned sale (10b5-1) | 1,267 | $277.81 | $352K |
| 2025-05-22 | Van Dyke Kahina (Director) | Discretionary sale | 2,490 | $277.67 | $691K |
| 2025-04-28 | Sauerland John P (CFO) | Planned sale (10b5-1) | 10K | $268.59 | $2.7M |
| 2025-03-28 | Sauerland John P (CFO) | Planned sale (10b5-1) | 10K | $275.94 | $2.8M |
| 2025-03-25 | Johnson Devin C (Director) | Discretionary sale | 400 | $275.04 | $110K |
| 2025-03-21 | Joyce Carl G (Officer) | Discretionary sale | 360 | $276.17 | $99K |
| 2025-03-17 | Sauerland John P (CFO) | Planned sale (10b5-1) | 1,542 | $282.66 | $436K |
| 2025-03-17 | Bauer Jonathan S. (Officer) | Planned sale (10b5-1) | 1,696 | $282.66 | $479K |
| 2025-03-06 | Callahan Patrick K (Officer) | Planned sale (10b5-1) | 4,669 | $279.70 | $1.3M |
| 2025-03-06 | Bauer Jonathan S. (Officer) | Planned sale (10b5-1) | 1,227 | $281.00 | $345K |
| 2025-02-28 | Sauerland John P (CFO) | Planned sale (10b5-1) | 10K | $279.94 | $2.8M |
| 2025-01-30 | Niederst Lori A (Officer) | Discretionary sale | 3,855 | $247.06 | $952K |
| 2025-01-29 | KELLY JEFFREY D (Director) | Planned sale (10b5-1) | 10K | $250.00 | $2.5M |
| 2025-01-28 | Sauerland John P (CFO) | Planned sale (10b5-1) | 10K | $246.69 | $2.5M |
| 2025-01-22 | Griffith Susan Patricia (CEO) | Planned sale (10b5-1) | 11K | $243.29 | $2.7M |
| 2025-01-22 | Murphy John Jo (Officer) | Planned sale (10b5-1) | 2,275 | $243.29 | $553K |
| 2025-01-22 | Quigg Andrew J (Officer) | Planned sale (10b5-1) | 962 | $243.29 | $234K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.