FINHUB Insights

Apple Q1 FY25: where the revenue came from and where it went

The whole income statement of Apple for this quarter, as one diagram: what earned the revenue, and what it went on.

Period
Sep 29 – Dec 28, 2024
Reported
Jan 31, 2025 10-Q accession 0000320193-25-000008

Revenue$124.3B +4% year over year
Gross profit$58.3B 47% margin
Operating profit$42.8B 34% margin
Net profit$36.3B 29% margin
Sankey diagram of Apple's income statement for Q1 FY25: revenue of $124.3 billion splits into segments and flows out into costs, taxes and net profit.

Figures in billions of dollars.

The numbers

All figures in billions of U.S. dollars, for Q1 FY25 (period ends Dec 28, 2024).
ItemValueShare of revenueYear over year
Revenue 124.3 100% +4%
iPhone 69.1 56% −1%
Services 26.3 21% +14%
Wearables 11.7 9% −2%
Mac 9.0 7% +16%
iPad 8.1 7% +15%
Cost of revenue−66.053%
Gross profit58.347% margin+1pp
R&D−8.36%+0pp
Sales & marketing−5.14%+0pp
G&A−2.12%+0pp
Operating profit42.834% margin+1pp
Interest & other costs−0.2
Tax−6.3
Net profit36.3 29% margin+1pp

Figures are rounded to the precision shown, so a column can differ slightly from its own total.

Source of the numbers: structured XBRL data from the filing (10-Q). The diagram is generated automatically and checked against EDGAR before release. How we calculate it → About and methodology.

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