FINHUB Insights

AAPL · Q1 FY25 · Sep 29 – Dec 28, 2024

Apple Q1 FY25: where the revenue came from and where it went

Apple Q1 FY25: revenue $124.3B (+4% year over year). Net profit $36.3B. Largest cohort iPhone $69.1B. The whole income statement as a sankey diagram from the SEC filing.

Period
Sep 29 – Dec 28, 2024
Reported
Jan 31, 2025 10-Q
Sankey diagram of Apple's income statement for Q1 FY25: revenue of $124.3 billion splits into segments and flows out into costs, taxes and net profit.

Tap the diagram to enlarge · figures in billions of dollars

Revenue$124.3B +4% year over year
Gross profit$58.3B 47% margin
Operating profit$42.8B 34% margin
Net profit$36.3B 29% margin

The numbers

All figures in billions of U.S. dollars, for Q1 FY25 (period ends Dec 28, 2024).
ItemValueShare of revenueYear over year
Revenue 124.3 100% +4%
iPhone 69.1 56% −1%
Service 26.3 21% +14%
Wearables Home and Accessories 11.7 9% −2%
Mac 9 7% +16%
iPad 8.1 7% +15%
Cost of revenue−6653%
Gross profit58.347% margin+1pp
Research & development−17%+0pp
Sales & marketing−5.14%+0pp
SG&A−7.26%+0pp
G&A−2.12%+0pp
Operating profit42.834% margin+1pp
Tax−6.3
Interest & other costs−0.2
Net profit36.329%+1pp
Filing on EDGAR More quarters of AAPL

Source of the numbers: structured XBRL data from the filing (10-Q). The diagram is generated automatically and checked against EDGAR before release. How we calculate it → About and methodology.

Older quarters