Apple Q2 FY25: where the revenue came from and where it went
The whole income statement of Apple for this quarter, as one diagram: what earned the revenue, and what it went on.
- Period
- Dec 29, 2024 – Mar 29, 2025
- Reported
- May 2, 2025
Revenue$95.4B
+5% year over year
Gross profit$44.9B
47% margin
Operating profit$29.6B
31% margin
Net profit$24.8B
26% margin
Figures in billions of dollars.
The numbers
| Item | Value | Share of revenue | Year over year |
|---|---|---|---|
| Revenue | 95.4 | 100% | +5% |
| iPhone | 46.8 | 49% | +2% |
| Services | 26.6 | 28% | +12% |
| Mac | 7.9 | 8% | +7% |
| Wearables | 7.5 | 8% | −5% |
| iPad | 6.4 | 7% | +15% |
| Cost of revenue | −50.5 | 53% | |
| Gross profit | 44.9 | 47% margin | +0pp |
| R&D | −8.6 | 9% | +0pp |
| Sales & marketing | −4.7 | 5% | +0pp |
| G&A | −2.0 | 2% | +0pp |
| Operating profit | 29.6 | 31% margin | +0pp |
| Interest & other costs | −0.3 | ||
| Tax | −4.5 | ||
| Net profit | 24.8 | 26% margin | +0pp |
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