FINHUB Insights

AAPL · Q2 FY25 · Dec 29, 2024 – Mar 29, 2025

Apple Q2 FY25: where the revenue came from and where it went

Apple Q2 FY25: revenue $95.4B (+5% year over year). Net profit $24.8B. Largest cohort iPhone $46.8B. The whole income statement as a sankey diagram from the SEC filing.

Period
Dec 29, 2024 – Mar 29, 2025
Reported
May 2, 2025 10-Q
Sankey diagram of Apple's income statement for Q2 FY25: revenue of $95.4 billion splits into segments and flows out into costs, taxes and net profit.

Tap the diagram to enlarge · figures in billions of dollars

Revenue$95.4B +5% year over year
Gross profit$44.9B 47% margin
Operating profit$29.6B 31% margin
Net profit$24.8B 26% margin

The numbers

All figures in billions of U.S. dollars, for Q2 FY25 (period ends Mar 29, 2025).
ItemValueShare of revenueYear over year
Revenue 95.4 100% +5%
iPhone 46.8 49% +2%
Service 26.6 28% +12%
Mac 7.9 8% +7%
Wearables Home and Accessories 7.5 8% −5%
iPad 6.4 7% +15%
Cost of revenue−50.553%
Gross profit44.947% margin+0pp
Research & development−1.99%+0pp
Sales & marketing−4.75%+0pp
SG&A−6.77%+0pp
G&A−22%+0pp
Operating profit29.631% margin+0pp
Tax−4.5
Interest & other costs−0.3
Net profit24.826%+0pp
Filing on EDGAR More quarters of AAPL

Source of the numbers: structured XBRL data from the filing (10-Q). The diagram is generated automatically and checked against EDGAR before release. How we calculate it → About and methodology.

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