Booking Q2 FY25: where the revenue came from and where it went
The income statement of Booking for this quarter, down to the operating result, as one diagram: what earned the revenue and what it went on. The bottom line is withheld; the note under the table says why.
- Period
- Apr 1 – Jun 30, 2025
- Reported
- Jul 29, 2025
Revenue$6.80B
+16% year over year
Gross profit$4.59B
67% margin
Operating profit$2.25B
33% margin
The numbers
| Item | Value | Share of revenue | Year over year |
|---|---|---|---|
| Revenue | 6.80 | 100% | +16% |
| Merchant | 4.46 | 66% | +29% |
| Agency | 2.04 | 30% | −5% |
| Advertising & other | 0.30 | 4% | +10% |
| Cost of revenue | −2.21 | 33% | |
| Gross profit | 4.59 | 67% margin | +1pp |
| Sales & marketing | −2.14 | 31% | −2pp |
| G&A | −0.20 | 3% | +1pp |
| Operating profit | 2.25 | 33% margin | +1pp |
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